Website review, no card needed
jollein.fr website review
Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 79 checks
This review found 37 issues worth fixing on jollein.fr, 14 of them high impact, across 79 checks. The most urgent: mobile performance score: 46. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #84,406 of 95,829 reviewed websitesbeats 10%
- #48,268 of 51,778 online storesbeats 5%
- #44,247 of 46,878 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 164 ms |
| May 23, 2026 | 167 ms |
| May 30, 2026 | 173 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 176 ms |
| Jun 27, 2026 | 177 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 177 ms |
| Jul 25, 2026 | 172 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 175 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 191 ms |
| Sep 5, 2026 | 194 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 188 ms |
| Oct 3, 2026 | 190 ms |
| Oct 10, 2026 | 194 ms |
| Oct 17, 2026 | 202 ms |
| Oct 24, 2026 | 209 ms |
| Oct 31, 2026 | 207 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (jollein.nl, Clarity and Klaviyo and others), adding 1.3 MB and 1.4 s of main-thread time.
jollein.nl adds 814 ms
814 msjollein.nl costs a phone 814 ms of main-thread work and 769 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 684 ms. During a long task the page ignores taps.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Improve image delivery
150 ms · 286 KiB13 images could be 286 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
389 KiBAbout 389 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
304 KiB32 files are served with short cache lifetimes, so returning visitors download them again (304 KiB).
2,751 HTML elements
The page has 2,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 14.3 s
14.3 sVisually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 23.5 s
23.5 sThe page becomes fully interactive after 23.5 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is element render delay (2.1 s).
Real-user INP: 336 ms
336 msReal visitors wait 336 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 164 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 446 ms
446 msReal visitors wait 446 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.049
0.049The layout barely moves while loading (CLS 0.049, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.8 MB in 326 requests
4.8 MBYour homepage downloads 4.8 MB in 326 requests on a phone: images 2.4 MB (94), scripts 1.4 MB (105) and other files 731 KiB (104). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.37 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Inline text spacing must be adjustable with custom stylesheets (1 element)
Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.
9 buttons without a name
9 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
4 elements use ARIA attributes their role does not allow, which confuses screen readers.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 123 images in the HTML carry an alt attribute.
12 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 12 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (7 characters)
Your title is only 7 characters: “Jollein”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (235 characters)
Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 3 problems
Structured data found (Brand and WebSite) but with 3 problems, for example “ld+json block 1 is not valid JSON (Expected double-quoted property name in JSON at position 134)”.
380 internal links, 16 external
The homepage links to 380 pages on jollein.fr and 16 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://jollein.fr/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://jollein.fr/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
llms.txt published
The site publishes https://jollein.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://jollein.fr/collections/soins has no <h1> headline, so visitors and search engines get no clear main topic.
8 pages slow to respond
https://jollein.fr/collections/tissus-hydrophiles, https://jollein.fr/collections/gant-de-toilette, https://jollein.fr/collections/matelas-a-langer, https://jollein.fr/collections/cape-de-bain, https://jollein.fr/collections/boite-a-lingette and https://jollein.fr/collections/housses-pour-lingettes and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 25 words
The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Aide & contact”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jollein.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Judge Me Reviews · Easyban · Klaviyo Email Marketing Sms · 61f56232 · Swish Wishlist King · nfcube.com · trustedshops.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on jollein.fr, including 17 speed issues, 4 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.