joola.com.au website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

6 images could be 768 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 357 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 140 ms faster on a phone.

The page has 2,077 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 124 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, Klaviyo and bogos.io and others), adding 919 KiB and 170 ms of main-thread time.

About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

8 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Person holding a JOOLA Power FX pickleball paddle with a ye…”.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 278 requests on a phone: images 1.7 MB (19), other files 1.6 MB (162) and scripts 827 KiB (74). Under 2 MB keeps phones on slow connections fast.

5 images (312 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 223 pages on joola.com.au and 10 external pages.

https://joola.com.au/products/joola-perseus-power-fx-pickleball-paddle-global declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://joola.com.au/products/joola-perseus-power-fx-pickleball-paddle-global all use the title “JOOLA Australia | Pickleball & Table Tennis Equipment”. Search engines can't tell which page to show for a search, so each competes with the others.

https://joola.com.au/collections/pro-v has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 268 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.