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joolca.eu website review

Visit site (opens in a new tab)Reviewed 10 November 202623 issues · 78 checks

This review found 23 issues worth fixing on joolca.eu, 6 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
241 ms143 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026177 ms
May 30, 2026165 ms
Jun 6, 2026161 ms
Jun 13, 2026177 ms
Jun 20, 2026184 ms
Jun 27, 2026225 ms
Jul 4, 2026220 ms
Jul 11, 2026230 ms
Jul 18, 2026225 ms
Jul 25, 2026195 ms
Aug 1, 2026175 ms
Aug 8, 2026160 ms
Aug 15, 2026158 ms
Aug 22, 2026168 ms
Aug 29, 2026175 ms
Sep 5, 2026184 ms
Sep 12, 2026186 ms
Sep 19, 2026171 ms
Sep 26, 2026180 ms
Oct 3, 2026172 ms
Oct 10, 2026172 ms
Oct 17, 2026172 ms
Oct 24, 2026164 ms
Oct 31, 2026159 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of joolca.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. joolca.eu at 0.7 s0.7 s
  2. joolca.eu at 1.3 s1.3 s
  3. joolca.eu at 2.0 s2.0 s
  4. joolca.eu at 2.6 s2.6 s
  5. joolca.eu at 3.3 s3.3 s
  6. joolca.eu at 3.9 s3.9 s
  7. joolca.eu at 4.6 s4.6 s
  8. joolca.eu at 5.2 s5.2 s

Speed

6 to fix69
  • Improve image delivery

    2.0 s · 859 KiB

    19 images could be 859 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 739 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,086 HTML elements

    The page has 2,086 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 75 ms

    75 ms

    Shopify costs a phone 75 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and aimerce.ai and others), adding 740 KiB and 343 ms of main-thread time.

  • Reduce unused JavaScript

    154 KiB

    About 154 KiB of JavaScript is downloaded but never used on this page.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    9 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “GottaGo portable camping toilet”.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 177 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 686 ms

    686 ms

    Real visitors wait 686 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 83 ms

    83 ms

    Scripts block the page for only 83 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 27.7 MB in 209 requests

    27.7 MB

    Your homepage downloads 27.7 MB in 209 requests on a phone: media 23.3 MB (2), images 2.5 MB (46) and other files 728 KiB (77). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    emre_customer_support.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    37 KiB

    1 image is downloaded at several times the size a phone draws it, for example hottap_go_close_up_temp_display.jpg at 390 px wide, shown at 70 px. Resized copies would save about 37 KiB.

  • 1 image in older formats

    1 image (65 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 7.8 g of CO₂ per visit

    7.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.84 g of CO₂e: 940.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9596
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 114 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (302 characters)

    Your meta description is 302 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 137 internal links, 21 external

    The homepage links to 137 pages on joolca.eu and 21 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Joolca Europe”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Joolca | Welcome to the Great(er) Outdoors.”.

  • Canonical URL set

    The canonical URL is https://joolca.eu/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://joolca.eu/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,180 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://joolca.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 10 small tap targets

    10 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 617 words of copy

    The homepage carries about 617 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more.” and “Shop”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Learn more.”, “Shop” and “Contact us”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 102 testimonial or review blocks, 3 customer or partner logos and “100,000+ Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joolca.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Aimerce First Party Pixel · Simprosys Google Shopping Feed · Judge Me Reviews · Gdpr Cookie Consent

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 23 issues on joolca.eu, including 10 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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