Website review, no card needed
joolca.eu website review
Visit site (opens in a new tab)Reviewed 10 November 202623 issues · 78 checks
This review found 23 issues worth fixing on joolca.eu, 6 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,730 of 95,971 reviewed websitesbeats 93%
- #2,501 of 51,887 online storesbeats 93%
- #2,424 of 46,986 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 177 ms |
| May 30, 2026 | 165 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 184 ms |
| Jun 27, 2026 | 225 ms |
| Jul 4, 2026 | 220 ms |
| Jul 11, 2026 | 230 ms |
| Jul 18, 2026 | 225 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 158 ms |
| Aug 22, 2026 | 168 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 184 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 180 ms |
| Oct 3, 2026 | 172 ms |
| Oct 10, 2026 | 172 ms |
| Oct 17, 2026 | 172 ms |
| Oct 24, 2026 | 164 ms |
| Oct 31, 2026 | 159 ms |
| Nov 7, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
2.0 s · 859 KiB19 images could be 859 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 739 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,086 HTML elements
The page has 2,086 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 75 ms
75 msShopify costs a phone 75 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Google Tag Manager and aimerce.ai and others), adding 740 KiB and 343 ms of main-thread time.
Reduce unused JavaScript
154 KiBAbout 154 KiB of JavaScript is downloaded but never used on this page.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
9 KiB4 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “GottaGo portable camping toilet”.
Time to Interactive: 11.9 s
11.9 sThe page becomes fully interactive after 11.9 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 177 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 686 ms
686 msReal visitors wait 686 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 83 ms
83 msScripts block the page for only 83 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.039
0.039The layout barely moves while loading (CLS 0.039, good is under 0.1).
Images and page weight
Page weight: 27.7 MB in 209 requests
27.7 MBYour homepage downloads 27.7 MB in 209 requests on a phone: media 23.3 MB (2), images 2.5 MB (46) and other files 728 KiB (77). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
emre_customer_support.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
37 KiB1 image is downloaded at several times the size a phone draws it, for example hottap_go_close_up_temp_display.jpg at 390 px wide, shown at 70 px. Resized copies would save about 37 KiB.
1 image in older formats
1 image (65 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.8 g of CO₂ per visit
7.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.84 g of CO₂e: 940.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 114 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (302 characters)
Your meta description is 302 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
137 internal links, 21 external
The homepage links to 137 pages on joolca.eu and 21 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Joolca Europe”.
Title: 43 characters
Your title is a healthy 43 characters: “Joolca | Welcome to the Great(er) Outdoors.”.
Canonical URL set
The canonical URL is https://joolca.eu/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://joolca.eu/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,180 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://joolca.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 617 words of copy
The homepage carries about 617 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more.” and “Shop”.
19 calls to action
The homepage has 19 calls to action, for example “Learn more.”, “Shop” and “Contact us”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 102 testimonial or review blocks, 3 customer or partner logos and “100,000+ Customers”.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joolca.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Klaviyo Email Marketing Sms · Aimerce First Party Pixel · Simprosys Google Shopping Feed · Judge Me Reviews · Gdpr Cookie Consent
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on joolca.eu, including 10 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.