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joola.in website review
Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 82 checks
This review found 33 issues worth fixing on joola.in, 6 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #58,790 of 95,989 reviewed websitesbeats 34%
- #36,068 of 51,894 online storesbeats 26%
- #34,059 of 46,991 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.9 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 5.0 s |
| Jun 13, 2026 | 5.9 s |
| Jun 20, 2026 | 6.0 s |
| Jun 27, 2026 | 5.8 s |
| Jul 4, 2026 | 5.8 s |
| Jul 11, 2026 | 5.3 s |
| Jul 18, 2026 | 5.1 s |
| Jul 25, 2026 | 5.3 s |
| Aug 1, 2026 | 5.3 s |
| Aug 8, 2026 | 5.4 s |
| Aug 15, 2026 | 4.8 s |
| Aug 22, 2026 | 4.4 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 4.3 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.6 s |
| Oct 10, 2026 | 4.6 s |
| Oct 17, 2026 | 4.4 s |
| Oct 24, 2026 | 3.7 s |
| Oct 31, 2026 | 4.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 214 ms |
| May 23, 2026 | 217 ms |
| May 30, 2026 | 217 ms |
| Jun 6, 2026 | 219 ms |
| Jun 13, 2026 | 233 ms |
| Jun 20, 2026 | 243 ms |
| Jun 27, 2026 | 241 ms |
| Jul 4, 2026 | 240 ms |
| Jul 11, 2026 | 237 ms |
| Jul 18, 2026 | 232 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 237 ms |
| Aug 8, 2026 | 232 ms |
| Aug 15, 2026 | 213 ms |
| Aug 22, 2026 | 211 ms |
| Aug 29, 2026 | 211 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 215 ms |
| Sep 19, 2026 | 219 ms |
| Sep 26, 2026 | 234 ms |
| Oct 3, 2026 | 237 ms |
| Oct 10, 2026 | 231 ms |
| Oct 17, 2026 | 214 ms |
| Oct 24, 2026 | 203 ms |
| Oct 31, 2026 | 244 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 75 KiBAbout 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
shiprocket.in adds 356 ms
356 msshiprocket.in costs a phone 356 ms of main-thread work and 120 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 343 ms. During a long task the page ignores taps.
Improve image delivery
336 KiB11 images could be 336 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,614 HTML elements
The page has 1,614 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (shiprocket.in, Shopify and Reviews.io and others), adding 516 KiB and 492 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 235 KiB12 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).
Reduce unused JavaScript
240 KiBAbout 240 KiB of JavaScript is downloaded but never used on this page.
Minify CSS
150 ms · 16 KiB16 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “POWER FX”.
Time to Interactive: 10.0 s
10.0 sThe page becomes fully interactive after 10.0 s. Good is under 3.8 s.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 286 ms
286 msReal visitors wait 286 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 214 ms to 244 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 147 ms
147 msScripts block the page for only 147 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 280 requests
2.9 MBYour homepage downloads 2.9 MB in 280 requests on a phone: other files 1,010 KiB (168), images 948 KiB (37) and scripts 623 KiB (48). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (380 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 73 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No robots.txt
There is no robots.txt at joola.in/robots.txt, the first file search crawlers ask for.
155 internal links, 8 external
The homepage links to 155 pages on joola.in and 8 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Explore top-quality pickleball paddles and gear at JOOLA INDIA. Buy best top pickleball paddles, pickleball accessories…”.
One H1 headline
Your main headline reads: “JOOLA INDIA”.
Title: 43 characters
Your title is a healthy 43 characters: “Buy Pickleball Paddles & Gear - JOOLA INDIA”.
Canonical URL set
The canonical URL is https://joola.in/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://joola.in/sitemap.xml.
AI search readiness
2 checks passed
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://joola.in/collections/kosmos, https://joola.in/collections/power-fx and https://joola.in/collections/pro-v have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://joola.in/collections/pro-v has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'lineItems')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 355 words of copy
The homepage carries about 355 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Now”.
17 calls to action
The homepage has 17 calls to action, for example “Shop now”, “SHOP NOW” and “Shop Now”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joola.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Wati Whatsapp Chat · Helium Customer Fields · Hulk Form Builder · Gempages Builder · Whatsapp Abandoned Cart · Cartbite · Freegifts · Reviews Co Uk Product And Merchant Review Collection · shiprocket.in · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on joola.in, including 18 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.