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joola.in website review

Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 82 checks

This review found 33 issues worth fixing on joola.in, 6 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.4 s3.4 sMay 16Oct 314.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.6 s
May 23, 20264.9 s
May 30, 20264.8 s
Jun 6, 20265.0 s
Jun 13, 20265.9 s
Jun 20, 20266.0 s
Jun 27, 20265.8 s
Jul 4, 20265.8 s
Jul 11, 20265.3 s
Jul 18, 20265.1 s
Jul 25, 20265.3 s
Aug 1, 20265.3 s
Aug 8, 20265.4 s
Aug 15, 20264.8 s
Aug 22, 20264.4 s
Aug 29, 20264.4 s
Sep 5, 20264.4 s
Sep 12, 20264.3 s
Sep 19, 20264.3 s
Sep 26, 20264.5 s
Oct 3, 20264.6 s
Oct 10, 20264.6 s
Oct 17, 20264.4 s
Oct 24, 20263.7 s
Oct 31, 20264.6 s
Real-visitor tap response (INP)75th percentile, phones
250 ms197 msMay 16Oct 31244 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026214 ms
May 23, 2026217 ms
May 30, 2026217 ms
Jun 6, 2026219 ms
Jun 13, 2026233 ms
Jun 20, 2026243 ms
Jun 27, 2026241 ms
Jul 4, 2026240 ms
Jul 11, 2026237 ms
Jul 18, 2026232 ms
Jul 25, 2026237 ms
Aug 1, 2026237 ms
Aug 8, 2026232 ms
Aug 15, 2026213 ms
Aug 22, 2026211 ms
Aug 29, 2026211 ms
Sep 5, 2026212 ms
Sep 12, 2026215 ms
Sep 19, 2026219 ms
Sep 26, 2026234 ms
Oct 3, 2026237 ms
Oct 10, 2026231 ms
Oct 17, 2026214 ms
Oct 24, 2026203 ms
Oct 31, 2026244 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of joola.in (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. joola.in at 0.9 s0.9 s
  2. joola.in at 1.8 s1.8 s
  3. joola.in at 2.8 s2.8 s
  4. joola.in at 3.7 s3.7 s
  5. joola.in at 4.6 s4.6 s
  6. joola.in at 5.5 s5.5 s
  7. joola.in at 6.4 s6.4 s
  8. joola.in at 7.3 s7.3 s

Speed

8 to fix67
  • Render-blocking requests

    1.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • shiprocket.in adds 356 ms

    356 ms

    shiprocket.in costs a phone 356 ms of main-thread work and 120 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 343 ms. During a long task the page ignores taps.

  • Improve image delivery

    336 KiB

    11 images could be 336 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,614 HTML elements

    The page has 1,614 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (shiprocket.in, Shopify and Reviews.io and others), adding 516 KiB and 492 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 235 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).

  • Reduce unused JavaScript

    240 KiB

    About 240 KiB of JavaScript is downloaded but never used on this page.

  • Minify CSS

    150 ms · 16 KiB

    16 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “POWER FX”.

  • Time to Interactive: 10.0 s

    10.0 s

    The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 286 ms

    286 ms

    Real visitors wait 286 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 214 ms to 244 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 147 ms

    147 ms

    Scripts block the page for only 147 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 280 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 280 requests on a phone: other files 1,010 KiB (168), images 948 KiB (37) and scripts 623 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (380 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9598
  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No robots.txt

    There is no robots.txt at joola.in/robots.txt, the first file search crawlers ask for.

  • 155 internal links, 8 external

    The homepage links to 155 pages on joola.in and 8 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Explore top-quality pickleball paddles and gear at JOOLA INDIA. Buy best top pickleball paddles, pickleball accessories…”.

  • One H1 headline

    Your main headline reads: “JOOLA INDIA”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Buy Pickleball Paddles & Gear - JOOLA INDIA”.

  • Canonical URL set

    The canonical URL is https://joola.in/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://joola.in/sitemap.xml.

AI search readiness

100
2 checks passed
  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://joola.in/collections/kosmos, https://joola.in/collections/power-fx and https://joola.in/collections/pro-v have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://joola.in/collections/pro-v has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 11 small tap targets

    11 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 third-party cookies

    4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'lineItems')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix69
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 355 words of copy

    The homepage carries about 355 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Now”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop now”, “SHOP NOW” and “Shop Now”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joola.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Wati Whatsapp Chat · Helium Customer Fields · Hulk Form Builder · Gempages Builder · Whatsapp Abandoned Cart · Cartbite · Freegifts · Reviews Co Uk Product And Merchant Review Collection · shiprocket.in · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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