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joone.eu website review
Visit site (opens in a new tab)Reviewed 9 November 202645 issues · 87 checks
This review found 45 issues worth fixing on joone.eu, 22 of them high impact, across 87 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
7.2 sThe page goes through 2 redirects before it starts loading, costing about 7.2 s. Link and advertise the final URL directly.
Reduce unused JavaScript
2.6 s · 772 KiBAbout 772 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Render-blocking requests
2.1 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Main-thread work: 11.5 s
A phone's processor spends 11.5 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 521 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 1
1/100Your mobile performance score is 1. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and joone.com and others), adding 3.4 MB and 3.7 s of main-thread time.
Use efficient cache lifetimes
550 ms · 729 KiB23 files are served with short cache lifetimes, so returning visitors download them again (729 KiB).
cloudfront.net adds 993 ms
993 mscloudfront.net costs a phone 993 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
joone.com adds 536 ms
536 msjoone.com costs a phone 536 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 482 ms. During a long task the page ignores taps.
Facebook adds 448 ms
448 msFacebook costs a phone 448 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 228 ms
228 msKlaviyo costs a phone 228 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
241 KiB10 images could be 241 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
80 ms · 102 KiBAbout 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.
Document request latency
150 msThe HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
32 KiB32 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 1.654
1.654The layout shifts by 1.654 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 7.9 s
7.9 sThe first text or image appears after 7.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 15.2 s
15.2 sYour largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “swaddle malo”.
Time to Interactive: 33.8 s
33.8 sThe page becomes fully interactive after 33.8 s. Good is under 3.8 s.
Total Blocking Time: 3.0 s
3.0 sScripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 6.4 MB in 318 requests
6.4 MBYour homepage downloads 6.4 MB in 318 requests on a phone: scripts 2.4 MB (128), images 2.2 MB (31) and other files 771 KiB (98). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
ROMY_MOBILE.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (27 elements)
All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex”: Google is told not to list this page at all.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (11 characters)
Your title is only 11 characters: “Joone Paris”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (254 characters)
Your meta description is 254 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
59 internal links, 6 external
The homepage links to 59 pages on joone.eu and 6 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://joone.eu/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://joone.eu/sitemap.xml.
AI search readiness
Snippets are switched off
The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex”, which tells Google, Bing and the AI answers built on them not to quote this page.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://joone.eu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (654 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://joone.eu/pages/shop-couche, which answers with an error. Visitors hit a dead end and search engines drop it.
10 linked pages hidden from search
https://joone.eu/collections/couches-sans-abonnement, https://joone.eu/products/la-couche-piscine, https://joone.eu/collections/bebes, https://joone.eu/collections/soins-bebes, https://joone.eu/collections/vetements-et-accessoires-bebe and https://joone.eu/collections/coffrets-de-naissance and 4 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 10 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “fbq is not defined”.
2 checks passed
Tap targets are thumb-sized
46 of 51 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 504 words of copy
The homepage carries about 504 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “PRE-ORDER NOW”.
3 calls to action
The homepage has 3 calls to action, for example “Learn more about it” and “Contact us”.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Hotjar and Amplitude.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 8 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joone.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
rechargecdn.com · klaviyo.com · weglot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Amplitude
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on joone.eu, including 20 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.