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joone.eu website review

Visit site (opens in a new tab)Reviewed 9 November 202645 issues · 87 checks

This review found 45 issues worth fixing on joone.eu, 22 of them high impact, across 87 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of joone.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. joone.eu at 1.0 s1.0 s
  2. joone.eu at 2.1 s2.1 s
  3. joone.eu at 3.1 s3.1 s
  4. joone.eu at 4.2 s4.2 s
  5. joone.eu at 5.2 s5.2 s
  6. joone.eu at 6.2 s6.2 s
  7. joone.eu at 7.3 s7.3 s
  8. joone.eu at 8.3 s8.3 s

Speed

13 to fix1
  • Avoid multiple page redirects

    7.2 s

    The page goes through 2 redirects before it starts loading, costing about 7.2 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    2.6 s · 772 KiB

    About 772 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Render-blocking requests

    2.1 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Main-thread work: 11.5 s

    A phone's processor spends 11.5 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 521 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 1

    1/100

    Your mobile performance score is 1. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and joone.com and others), adding 3.4 MB and 3.7 s of main-thread time.

  • Use efficient cache lifetimes

    550 ms · 729 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (729 KiB).

  • cloudfront.net adds 993 ms

    993 ms

    cloudfront.net costs a phone 993 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • joone.com adds 536 ms

    536 ms

    joone.com costs a phone 536 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 482 ms. During a long task the page ignores taps.

  • Facebook adds 448 ms

    448 ms

    Facebook costs a phone 448 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 228 ms

    228 ms

    Klaviyo costs a phone 228 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    241 KiB

    10 images could be 241 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    80 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.

  • Document request latency

    150 ms

    The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    32 KiB

    32 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix1
  • Cumulative Layout Shift: 1.654

    1.654

    The layout shifts by 1.654 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 7.9 s

    7.9 s

    The first text or image appears after 7.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.2 s

    15.2 s

    Your largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “swaddle malo”.

  • Time to Interactive: 33.8 s

    33.8 s

    The page becomes fully interactive after 33.8 s. Good is under 3.8 s.

  • Total Blocking Time: 3.0 s

    3.0 s

    Scripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

2 to fix64
  • Page weight: 6.4 MB in 318 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 318 requests on a phone: scripts 2.4 MB (128), images 2.2 MB (31) and other files 771 KiB (98). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    ROMY_MOBILE.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8184
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9251
  • Page is set to noindex

    The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex”: Google is told not to list this page at all.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (11 characters)

    Your title is only 11 characters: “Joone Paris”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (254 characters)

    Your meta description is 254 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 59 internal links, 6 external

    The homepage links to 59 pages on joone.eu and 6 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://joone.eu/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://joone.eu/sitemap.xml.

AI search readiness

2 to fix73
  • Snippets are switched off

    The robots meta tag says “noindex, nofollow, noarchive, nosnippet, noimageindex”, which tells Google, Bing and the AI answers built on them not to quote this page.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://joone.eu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (654 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix68
  • 1 linked page is broken

    Your homepage links to https://joone.eu/pages/shop-couche, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 10 linked pages hidden from search

    https://joone.eu/collections/couches-sans-abonnement, https://joone.eu/products/la-couche-piscine, https://joone.eu/collections/bebes, https://joone.eu/collections/soins-bebes, https://joone.eu/collections/vetements-et-accessoires-bebe and https://joone.eu/collections/coffrets-de-naissance and 4 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “fbq is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    46 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 504 words of copy

    The homepage carries about 504 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “PRE-ORDER NOW”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Learn more about it” and “Contact us”.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks, a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and Amplitude.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 8 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joone.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

rechargecdn.com · klaviyo.com · weglot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Amplitude
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 45 issues on joone.eu, including 20 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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