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jotform.com website review

Visit site (opens in a new tab)Reviewed 7 November 202622 issues · 93 checks

This review found 22 issues worth fixing on jotform.com, 2 of them high impact, across 93 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s4.5 sMay 16Oct 315.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.9 s
May 23, 20264.9 s
May 30, 20264.9 s
Jun 6, 20264.8 s
Jun 13, 20264.8 s
Jun 20, 20264.8 s
Jun 27, 20264.8 s
Jul 4, 20264.8 s
Jul 11, 20264.8 s
Jul 18, 20264.7 s
Jul 25, 20264.7 s
Aug 1, 20264.7 s
Aug 8, 20264.6 s
Aug 15, 20264.6 s
Aug 22, 20264.6 s
Aug 29, 20264.6 s
Sep 5, 20264.6 s
Sep 12, 20264.6 s
Sep 19, 20264.7 s
Sep 26, 20264.8 s
Oct 3, 20264.9 s
Oct 10, 20265.0 s
Oct 17, 20265.0 s
Oct 24, 20265.1 s
Oct 31, 20265.1 s
Real-visitor tap response (INP)75th percentile, phones
359 ms306 msMay 16Oct 31353 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026316 ms
May 23, 2026316 ms
May 30, 2026315 ms
Jun 6, 2026313 ms
Jun 13, 2026312 ms
Jun 20, 2026315 ms
Jun 27, 2026322 ms
Jul 4, 2026326 ms
Jul 11, 2026326 ms
Jul 18, 2026323 ms
Jul 25, 2026320 ms
Aug 1, 2026320 ms
Aug 8, 2026323 ms
Aug 15, 2026326 ms
Aug 22, 2026326 ms
Aug 29, 2026323 ms
Sep 5, 2026322 ms
Sep 12, 2026323 ms
Sep 19, 2026324 ms
Sep 26, 2026326 ms
Oct 3, 2026329 ms
Oct 10, 2026331 ms
Oct 17, 2026338 ms
Oct 24, 2026347 ms
Oct 31, 2026353 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jotform.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jotform.com at 0.4 s0.4 s
  2. jotform.com at 0.8 s0.8 s
  3. jotform.com at 1.1 s1.1 s
  4. jotform.com at 1.5 s1.5 s
  5. jotform.com at 1.9 s1.9 s
  6. jotform.com at 2.3 s2.3 s
  7. jotform.com at 2.6 s2.6 s
  8. jotform.com at 3.0 s3.0 s

jotform.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix90
  • 4 third-party services on the page

    4 third-party services load with your homepage (jotfor.ms, Facebook and Other Google APIs/SDKs and others), adding 1.6 MB and 630 ms of main-thread time.

  • jotfor.ms adds 561 ms

    561 ms

    jotfor.ms costs a phone 561 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    700 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused JavaScript

    687 KiB

    About 687 KiB of JavaScript is downloaded but never used on this page.

  • 1,922 HTML elements

    The page has 1,922 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    115 KiB

    About 115 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    89 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 604 ms of it running JavaScript. That is comfortably low.

  • Server response: 52 ms

    52 ms

    Your server sent the HTML in 52 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 308 ms

    308 ms

    Real visitors wait 308 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 6.6 s

    6.6 s

    The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

  • Speed Index: 4.6 s

    4.6 s

    Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 215 ms

    215 ms

    Scripts block taps and scrolling for 215 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 316 ms to 353 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.9 s to 5.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Powerful forms get it done.”.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (161 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 41 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 41 requests on a phone: scripts 1.1 MB (20), fonts 213 KiB (3) and images 206 KiB (7). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 91 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 252 internal links, 12 external

    The homepage links to 252 pages on jotform.com and 12 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Create forms and surveys easily with Jotform's drag-and-drop form builder. Start collecting registrations, applications…”.

  • One H1 headline

    Your main headline reads: “EASIEST ONLINE FORM BUILDER”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Jotform: Free Online Form Builder | Create Forms in Seconds”.

  • Canonical URL set

    The canonical URL is https://www.jotform.com/.

  • Structured data in place

    Structured data found: Corporation and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jotform.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,235 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 164 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full…”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (jotform.com).

  • Valid certificate (105 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for jotform.com and is valid for another 105 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://jotform.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    jotform.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 20 years old

    20 years

    jotform.com was registered in Nov 2005 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    jotform.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Nov 2034

    jotform.com is registered until Nov 2034.

Content and conversion

5 to fix64
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 426 words of copy

    The homepage carries about 426 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign Up for Free” and “Sign Up with Google”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Sign Up for Free”, “Contact Sales” and “Pricing”.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:152.160.0.0/16 ip4:23.251.253.0/24 ip4:152.232.87.0/24 ip4:209.127.149.0/24 ip4:212.47.85.0/24 include:amazo…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
Hosting
Google Cloud

Company

Employees
800
Founded
2006
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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