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jurox.com.au website review
Visit site (opens in a new tab)Reviewed 22 October 202648 issues · 79 checks
This review found 48 issues worth fixing on jurox.com.au, 18 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 7.5 s |
| May 9, 2026 | 7.3 s |
| May 16, 2026 | 7.3 s |
| May 23, 2026 | 7.1 s |
| May 30, 2026 | 7.3 s |
| Jun 6, 2026 | 7.5 s |
| Jun 13, 2026 | 7.5 s |
| Jun 20, 2026 | 7.5 s |
| Jun 27, 2026 | 7.5 s |
| Jul 4, 2026 | 7.3 s |
| Jul 11, 2026 | 7.3 s |
| Jul 18, 2026 | 7.4 s |
| Jul 25, 2026 | 7.5 s |
| Aug 1, 2026 | 7.6 s |
| Aug 8, 2026 | 7.7 s |
| Aug 15, 2026 | 7.5 s |
| Aug 22, 2026 | 7.3 s |
| Aug 29, 2026 | 7.3 s |
| Sep 5, 2026 | 7.2 s |
| Sep 12, 2026 | 7.3 s |
| Sep 19, 2026 | 7.4 s |
| Sep 26, 2026 | 7.2 s |
| Oct 3, 2026 | 7.4 s |
| Oct 10, 2026 | 7.4 s |
| Oct 17, 2026 | 7.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 371 ms |
| May 9, 2026 | 267 ms |
| May 16, 2026 | 267 ms |
| May 23, 2026 | 267 ms |
| May 30, 2026 | 291 ms |
| Jun 6, 2026 | 412 ms |
| Jun 13, 2026 | 380 ms |
| Jun 20, 2026 | 357 ms |
| Jun 27, 2026 | 376 ms |
| Jul 4, 2026 | 327 ms |
| Jul 11, 2026 | 327 ms |
| Jul 18, 2026 | 327 ms |
| Jul 25, 2026 | 339 ms |
| Aug 1, 2026 | 256 ms |
| Aug 8, 2026 | 232 ms |
| Aug 15, 2026 | 228 ms |
| Aug 22, 2026 | 208 ms |
| Aug 29, 2026 | 208 ms |
| Sep 5, 2026 | 258 ms |
| Sep 12, 2026 | 326 ms |
| Sep 19, 2026 | 352 ms |
| Sep 26, 2026 | 347 ms |
| Oct 3, 2026 | 302 ms |
| Oct 10, 2026 | 297 ms |
| Oct 17, 2026 | 301 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.8 s
9.1 s
10.4 s
Speed
Reduce unused JavaScript
6.3 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.
Gigya adds 2.4 s
2.4 sGigya costs a phone 2.4 s of main-thread work and 533 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.1 s · 1.0 MB19 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Main-thread work: 12.2 s
A phone's processor spends 12.2 s on main-thread work while loading, 8.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 34
34/100Your mobile performance score is 34 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Gigya, dynatrace.com and Google Tag Manager and others), adding 1.8 MB and 4.3 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 2.1 s. During a long task the page ignores taps.
Reduce unused CSS
910 ms · 172 KiBAbout 172 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.
dynatrace.com adds 985 ms
985 msdynatrace.com costs a phone 985 ms of main-thread work and 192 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
50 ms · 758 KiB12 images could be 758 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Google Tag Manager adds 424 ms
424 msGoogle Tag Manager costs a phone 424 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
350 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 350 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 7.4 s
7.4 sReal visitors wait 7.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Zoetis Direct”.
Speed Index: 19.4 s
19.4 sVisually, the page fills in at 19.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 6.9 s
6.9 sScripts block taps and scrolling for 6.9 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 32.4 s
32.4 sThe page becomes fully interactive after 32.4 s. Good is under 3.8 s.
Real-user INP: 375 ms
375 msReal visitors wait 375 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 371 ms to 301 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 7.5 s to 7.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.027
0.027The layout barely moves while loading (CLS 0.027, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 136 requests
4.9 MBYour homepage downloads 4.9 MB in 136 requests on a phone: scripts 3.2 MB (34), images 1.0 MB (26) and other files 229 KiB (63). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
10 elements hidden from screen readers can still receive keyboard focus.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Heading levels should only increase by one (2 elements)
Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (6 characters)
Your title is only 6 characters: “Zoetis”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (42 characters)
Your meta description is only 42 characters: “Zoetis - For Animals. For Health. For You.”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: url points at a different host (https://www.zoetisus.com)”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at http://www2.zoetis.com.au/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 800 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No llms.txt
There is no https://www2.zoetis.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Best practices
5 small tap targets
5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “The Content-Security-Policy directive 'frame-ancestors' does not support the source expression 'https://ph.*.zoetis.com…”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 800 words of copy
The homepage carries about 800 words of visible text.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now Opens in a new window” and “Learn More”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jurox.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on jurox.com.au, including 22 speed issues, 8 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.