karndean.com website review

73 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

5 images could be 403 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

8 third-party services load with your homepage (Google Tag Manager, Convert Insights and Optanon and others), adding 953 KiB and 1.1 s of main-thread time.

Your mobile performance score is 55 (desktop: 68). Pages that score under 90 lose visitors before the first paint.

About 301 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

Google Tag Manager costs a phone 766 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

9 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Indy Urban Elm floors in an elegant kitchen”.

The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

Real visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 560 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 155 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 106 requests on a phone: images 2.7 MB (40), scripts 912 KiB (36) and media 521 KiB (1). Under 2 MB keeps phones on slow connections fast.

2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 186 pages on karndean.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.karndean.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.karndean.com/en-us/floors, https://www.karndean.com/en-gb/floors, https://www.karndean.com/en-au/floors, https://www.karndean.com/en-nz/floors and https://www.karndean.com/en-ca/floors all use the title “LVP Flooring | Luxury Vinyl Plank | LVT”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.karndean.com/en-gb/floors, https://www.karndean.com/en-au/floors, https://www.karndean.com/en-nz/floors and https://www.karndean.com/en-ca/floors use the same meta description. A description written for each page earns more clicks.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.karndean.com/en-gb/floors, whose canonical is https://www.karndean.com/en-us/floors. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 378 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.