karolinakurcwald.com website review

8 images could be 880 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

34 files are served with short cache lifetimes, so returning visitors download them again (446 KiB).

8 third-party services load with your homepage (Facebook, Google Tag Manager and mailerlite.com and others), adding 559 KiB and 462 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

About 191 KiB of JavaScript is downloaded but never used on this page.

About 24 KiB of CSS is downloaded but never applied on this page.

20 KiB could be saved by minifying CSS.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 15.3 s (Speed Index). Good is under 3.4 s.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (6.2 s).

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 279 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 images are downloaded at several times the size a phone draws them, for example 1a.jpg at 640 px wide, shown at 155 px. Resized copies would save about 498 KiB.

Your homepage downloads 2.5 MB in 51 requests on a phone: images 1.8 MB (19), scripts 590 KiB (15) and fonts 65 KiB (3). Under 2 MB keeps phones on slow connections fast.

8 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 tap targets are too small or too close together to hit reliably with a finger.

8 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is 86 characters, so Google will cut it off around 60: “B2B tech and SaaS copywriting and messaging - Karolina Kurcwald Copywriting & Coaching”.

The homepage links to 32 pages on karolinakurcwald.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://karolinakurcwald.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://karolinakurcwald.com/brand-voice, which answers with an error. Visitors hit a dead end and search engines drop it.

https://karolinakurcwald.com/what-i-do/brand-voice and https://karolinakurcwald.com/blog/what-does-watermarking-text-by-llms-mean-for-your-brand-identity have no meta description, so Google writes the search snippet from whatever text it finds.

https://karolinakurcwald.com/what-i-do/career-coaching, https://karolinakurcwald.com/the-words-for-it, https://karolinakurcwald.com/blog, https://karolinakurcwald.com/pl, https://karolinakurcwald.com/blog/why-your-tech-brand-needs-a-messaging-strategy and https://karolinakurcwald.com/blog/what-does-watermarking-text-by-llms-mean-for-your-brand-identity and 2 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://assets.mailerlite.com/css/universal.css' from origin 'https://karolinakurcwald.com…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,598 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.