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kbdgroupusa.com website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 91 checks

This review found 43 issues worth fixing on kbdgroupusa.com, 16 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.1 s2.3 sMay 16Sep 265.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.1 s
May 23, 20264.7 s
May 30, 20264.7 s
Jul 11, 20263.0 s
Jul 25, 20263.5 s
Aug 1, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20265.5 s
Aug 29, 20266.0 s
Sep 5, 20266.5 s
Sep 12, 20267.4 s
Sep 19, 20265.2 s
Sep 26, 20265.1 s
Real-visitor tap response (INP)75th percentile, phones
277 ms137 msAug 22Sep 19259 ms
Show as table
DateReal-visitor tap response (INP)
Aug 22, 2026153 ms
Aug 29, 2026201 ms
Sep 5, 2026259 ms
Sep 12, 2026261 ms
Sep 19, 2026259 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kbdgroupusa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kbdgroupusa.com at 0.5 s0.5 s
  2. kbdgroupusa.com at 1.1 s1.1 s
  3. kbdgroupusa.com at 1.6 s1.6 s
  4. kbdgroupusa.com at 2.2 s2.2 s
  5. kbdgroupusa.com at 2.7 s2.7 s
  6. kbdgroupusa.com at 3.3 s3.3 s
  7. kbdgroupusa.com at 3.8 s3.8 s
  8. kbdgroupusa.com at 4.4 s4.4 s

Speed

12 to fix35
  • Improve image delivery

    11.7 s · 3.3 MB

    22 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.7 s faster on a phone.

  • Reduce unused JavaScript

    6.0 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.

  • Render-blocking requests

    4.2 s

    89 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Reduce unused CSS

    1.2 s · 301 KiB

    About 301 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 1.8 MB and 793 ms of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 256 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (256 KiB).

  • YouTube adds 362 ms

    362 ms

    YouTube costs a phone 362 ms of main-thread work and 1,014 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 227 ms

    227 ms

    Google Tag Manager costs a phone 227 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,798 HTML elements

    The page has 1,798 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 18 KiB

    18 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Minify CSS

    30 ms · 16 KiB

    16 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix43
  • Largest Contentful Paint: 46.5 s

    46.5 s

    Your largest element takes 46.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 15.8 s

    15.8 s

    Visually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 47.3 s

    47.3 s

    The page becomes fully interactive after 47.3 s. Good is under 3.8 s.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 259 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 506 ms

    506 ms

    Scripts block taps and scrolling for 506 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.168

    0.168

    The layout shifts by 0.168 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.1 s to 5.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

3 to fix45
  • Page weight: 10.0 MB in 301 requests

    10.0 MB

    Your homepage downloads 10.0 MB in 301 requests on a phone: images 6.2 MB (46), scripts 2.6 MB (91) and fonts 640 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.3 MB together. On a phone connection a single image that size takes seconds.

  • 21 images in older formats

    21 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.8 g of CO₂ per visit

    2.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.82 g of CO₂e: 338.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8691
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (32 elements)

    All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8588
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 140 internal links, 5 external

    The homepage links to 140 pages on kbdgroupusa.com and 5 external pages.

7 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “KBD Group: Expert design-build contractors specializing in manufacturing, warehouse, and interior facility construction.”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Kajima Building & Design Group Inc. | Design Build Contractor”.

  • Canonical URL set

    The canonical URL is https://kbd.group/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kbd.group/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://kbd.group/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,299 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://kbd.group/who-we-are, https://kbd.group/who-we-are/leadership, https://kbd.group/what-we-do, https://kbd.group/what-we-do/general-contracting, https://kbd.group/what-we-do/construction-management and https://kbd.group/design-build-construction and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 6 small tap targets

    6 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 37 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,117 words of copy

    The homepage carries about 1,117 words of visible text.

5 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact Us”, “Project Request” and “Learn More”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot, Plausible and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kbdgroupusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Plausible
Hosting
Tiggee LLC

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on kbdgroupusa.com, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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