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keessmit.nl website review

Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 104 checks

This review found 31 issues worth fixing on keessmit.nl, 8 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s602 msMay 16Oct 31930 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026653 ms
May 23, 2026673 ms
May 30, 2026702 ms
Jun 6, 2026727 ms
Jun 13, 2026751 ms
Jun 20, 2026765 ms
Jun 27, 2026791 ms
Jul 4, 2026794 ms
Jul 11, 2026816 ms
Jul 18, 2026836 ms
Jul 25, 2026850 ms
Aug 1, 2026862 ms
Aug 8, 2026852 ms
Aug 15, 2026840 ms
Aug 22, 2026845 ms
Aug 29, 2026846 ms
Sep 5, 2026857 ms
Sep 12, 2026885 ms
Sep 19, 2026921 ms
Sep 26, 2026961 ms
Oct 3, 2026984 ms
Oct 10, 2026995 ms
Oct 17, 2026975 ms
Oct 24, 2026947 ms
Oct 31, 2026930 ms
Real-visitor tap response (INP)75th percentile, phones
178 ms116 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026125 ms
May 23, 2026123 ms
May 30, 2026124 ms
Jun 6, 2026124 ms
Jun 13, 2026127 ms
Jun 20, 2026134 ms
Jun 27, 2026144 ms
Jul 4, 2026148 ms
Jul 11, 2026152 ms
Jul 18, 2026152 ms
Jul 25, 2026152 ms
Aug 1, 2026152 ms
Aug 8, 2026153 ms
Aug 15, 2026154 ms
Aug 22, 2026157 ms
Aug 29, 2026160 ms
Sep 5, 2026161 ms
Sep 12, 2026163 ms
Sep 19, 2026163 ms
Sep 26, 2026163 ms
Oct 3, 2026166 ms
Oct 10, 2026169 ms
Oct 17, 2026169 ms
Oct 24, 2026170 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of keessmit.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. keessmit.nl at 0.4 s0.4 s
  2. keessmit.nl at 0.8 s0.8 s
  3. keessmit.nl at 1.3 s1.3 s
  4. keessmit.nl at 1.7 s1.7 s
  5. keessmit.nl at 2.1 s2.1 s
  6. keessmit.nl at 2.5 s2.5 s
  7. keessmit.nl at 2.9 s2.9 s
  8. keessmit.nl at 3.4 s3.4 s

keessmit.nl does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix69
  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 5,573 HTML elements

    The page has 5,573 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    800 ms · 702 KiB

    55 files are served with short cache lifetimes, so returning visitors download them again (702 KiB).

  • Reduce unused JavaScript

    1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (TikTok, sero.tech and Google Tag Manager and others), adding 1.4 MB and 581 ms of main-thread time.

  • Font display

    650 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

  • Improve image delivery

    500 ms · 123 KiB

    5 images could be 123 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 79 ms

    79 ms

    Google CDN costs a phone 79 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • bookerz.nl adds 65 ms

    65 ms

    bookerz.nl costs a phone 65 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    140 ms · 85 KiB

    85 KiB could be saved by minifying JavaScript.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 113 ms

    113 ms

    Your server sent the HTML in 113 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Total Blocking Time: 749 ms

    749 ms

    Scripts block taps and scrolling for 749 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “drie personen en een hond zitten in een herfstsetting bij e…”.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 371 ms

    371 ms

    Real visitors wait 371 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 175 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 175 requests on a phone: scripts 2.0 MB (69), images 495 KiB (43) and fonts 292 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (65 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8492
  • Required ARIA attributes must be provided (1 element)

    Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 533 internal links, 27 external

    The homepage links to 533 pages on keessmit.nl and 27 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Tuinmeubelen uit voorraad leverbaar, met 30 dagen gratis retourneren. Met een 9,5 uit meer dan 60.000 beoordelingen! ✓ …”.

  • One H1 headline

    Your main headline reads: “Buiten is van jou!”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Kees Smit - Buiten is van jou | Tuinmeubelen & meer - Kees Smit”.

  • Canonical URL set

    The canonical URL is https://www.keessmit.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.keessmit.nl/media/sitemap_landingpages_nl_nl.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,613 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /aanbiedingen-en-acties has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /aanbiedingen-en-acties, /black-friday-aanbiedingen, /aanbiedingen, /keesfavoriet and /tuinsets/2-zitplaatsen have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    39 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block;”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (keessmit.nl).

  • Valid certificate (37 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for keessmit.nl and is valid for another 37 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://keessmit.nl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 57 links work

    All 57 links checked from your homepage (40 internal, 17 external) answered without errors.

Domain and trust

  • No CAA record

    keessmit.nl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

2 checks passed
  • Domain is 26 years old

    26 years

    keessmit.nl was registered in Dec 1999 through Superspace Hosting B.V.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    keessmit.nl's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 262 words of copy

    The homepage carries about 262 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop vuur & terrasverwarming” and “Shop schoonmaken & opbergen”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop vuur & terrasverwarming”, “Shop schoonmaken & opbergen” and “Shop Black Friday deals”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be keessmit.nl is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:mail.zendesk.com include:spf.protection.outlook.com ip4:84.241.129.204 ip4:84.241.129.205 ip4:84.24…”.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Clarity and TikTok Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies, 1 of them by other companies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Magento
Hosting
AWS

Company

Headquarters
Almelo

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on keessmit.nl, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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