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kitchenstuffplus.com website review

Visit site (opens in a new tab)Reviewed 29 October 202654 issues · 120 checks

This review found 54 issues worth fixing on kitchenstuffplus.com, 27 of them high impact, across 120 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
157 ms124 msMay 9Oct 24150 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026128 ms
May 16, 2026133 ms
May 23, 2026135 ms
May 30, 2026136 ms
Jun 6, 2026137 ms
Jun 13, 2026137 ms
Jun 20, 2026138 ms
Jun 27, 2026139 ms
Jul 4, 2026142 ms
Jul 11, 2026142 ms
Jul 18, 2026138 ms
Jul 25, 2026138 ms
Aug 1, 2026138 ms
Aug 8, 2026139 ms
Aug 15, 2026142 ms
Aug 22, 2026144 ms
Aug 29, 2026145 ms
Sep 5, 2026146 ms
Sep 12, 2026150 ms
Sep 19, 2026152 ms
Sep 26, 2026153 ms
Oct 3, 2026153 ms
Oct 10, 2026153 ms
Oct 17, 2026153 ms
Oct 24, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kitchenstuffplus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kitchenstuffplus.com at 1.4 s1.4 s
  2. kitchenstuffplus.com at 2.8 s2.8 s
  3. kitchenstuffplus.com at 4.1 s4.1 s
  4. kitchenstuffplus.com at 5.5 s5.5 s
  5. kitchenstuffplus.com at 6.9 s6.9 s
  6. kitchenstuffplus.com at 8.3 s8.3 s
  7. kitchenstuffplus.com at 9.7 s9.7 s
  8. kitchenstuffplus.com at 11.1 s11.1 s

kitchenstuffplus.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix10
  • Improve image delivery

    3.9 s · 7.6 MB

    20 images could be 7.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.9 s faster on a phone.

  • Reduce unused JavaScript

    1.2 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    2.6 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Use efficient cache lifetimes

    1.4 s · 413 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (413 KiB).

  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.3 s

    A phone's processor spends 11.3 s on main-thread work while loading, 6.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 10

    10/100

    Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Klevu Search and others), adding 3.6 MB and 3.3 s of main-thread time.

  • Reduce unused CSS

    900 ms · 225 KiB

    About 225 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Legacy JavaScript

    800 ms · 93 KiB

    Polyfills for old browsers add 93 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 800 ms faster on a phone.

  • Google CDN adds 552 ms

    552 ms

    Google CDN costs a phone 552 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 415 ms. During a long task the page ignores taps.

  • Klaviyo adds 295 ms

    295 ms

    Klaviyo costs a phone 295 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 283 ms

    283 ms

    ZenDesk costs a phone 283 ms of main-thread work and 428 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klevu Search adds 298 ms

    298 ms

    Klevu Search costs a phone 298 ms of main-thread work and 157 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,723 HTML elements

    The page has 1,723 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.43

    0.43

    For real visitors the layout shifts by 0.43 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 25.4 s

    25.4 s

    Your largest element takes 25.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Holiday Ornaments for mobile”.

  • Speed Index: 27.7 s

    27.7 s

    Visually, the page fills in at 27.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 65.0 s

    65.0 s

    The page becomes fully interactive after 65.0 s. Good is under 3.8 s.

  • Total Blocking Time: 2.5 s

    2.5 s

    Scripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.471

    0.471

    The layout shifts by 0.471 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 128 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 331 ms

    331 ms

    Real visitors wait 331 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

5 to fix18
  • Page weight: 15.7 MB in 496 requests

    15.7 MB

    Your homepage downloads 15.7 MB in 496 requests on a phone: images 9.7 MB (50), scripts 4.4 MB (313) and other files 876 KiB (93). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    1.3 MB

    5 images are downloaded at several times the size a phone draws them, for example holiday_mugs.png at 1,090 px wide, shown at 175 px. Resized copies would save about 1.3 MB.

  • 1 image in older formats

    1 image (3.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.5 g of CO₂ per visit

    4.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.46 g of CO₂e: 534.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8490
  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 364 internal links, 8 external

    The homepage links to 364 pages on kitchenstuffplus.com and 8 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Kitchen Stuff Plus includes Housewares, Kitchen Gadgets, Bakeware, Cookware, Storage, Knife Block Sets and more availab…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Kitchen Stuff Plus | Houseware & Home Decor Retailer”.

  • Canonical URL set

    The canonical URL is https://www.kitchenstuffplus.com/.

  • Structured data in place

    Structured data found: HomeGoodsStore, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kitchenstuffplus.com/media/sitemap_cms.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 2 AI answer engine crawlers

    2 of 6

    Your robots.txt shuts out Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 2 crawlers

    robots.txt blocks Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (874 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix75
  • 2 linked pages hidden from search

    /sales/order/history and /wishlist are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    /sales/order/history and /wishlist all use the title “Customer Login | Kitchen Stuff Plus”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    /sales/order/history, /wishlist, /diwali and /halloween have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /store, /sales/order/history, /wishlist, /christmas, /red-hot-deals and /diwali and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6569
  • 2 broken images

    2 images failed to load on a phone, for example https://secure.adnxs.com/px?id=1539215&seg=27944191&redir=https%3A%2F%2Fpixel.mediaiqdigital.com%2Fpixel%3F%26pixel_id%3D1539215%26uid%3D%24%7BUID%7D&t=2.

  • 20 small tap targets

    20 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://bzrcdn.openai.com/pixel-config/v1/Y24V6pmpQpCKeH3HM2cGcn.json' violates the following Content Se…”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/kspstuff.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (kitchenstuffplus.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YR2 verifies for kitchenstuffplus.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://kitchenstuffplus.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    kitchenstuffplus.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    kitchenstuffplus.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    kitchenstuffplus.com was registered in Dec 1999 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2030

    kitchenstuffplus.com is registered until Apr 2030.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 235 words

    The homepage has only about 235 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “The Holiday Shop is Now OPEN!”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Tracking Order”, “Contact Us” and “Shop Axis & Linea.”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Hotjar.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:35.182.85.9 ip4:67.231.158.158 ip4:67.231.151.29 ip4:67.231.152.177 ip4:208.84.65.220 include:spf.intermedia…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Hosting
Fastly

Company

Founded
1987
Headquarters
Mississauga

Upkeep, stack, hiring and company data from programmable.info

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This review found 54 issues on kitchenstuffplus.com, including 26 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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