kelag.at website review

18 files are served with short cache lifetimes, so returning visitors download them again (255 KiB).

About 230 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

The page has 3,640 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

3 third-party services load with your homepage (Google Tag Manager, Cookiebot and Oracle), adding 353 KiB and 231 ms of main-thread time.

About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “mehr von dem, was zählt”.

The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 34.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

10 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 22 characters: “Strom für Privatkunden”. Between 30 and 65 characters leaves room to say what you do and for whom.

46 links have no real href, so search engines can't follow them.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 285 pages on kelag.at and 27 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.kelag.at/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.kelag.at/privatkunden.htm declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://www.kelag.at/privatkunden/photovoltaik-beratung.htm is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://www.kelag.at/privatkunden.htm all use the title “Strom für Privatkunden”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.kelag.at/ueber-kelag.htm, https://www.kelag.at/privatkunden/einspeisetarife.htm, https://www.kelag.at/privatkunden/energiegemeinschaften.htm, https://www.kelag.at/privatkunden/pv-planer.htm and https://www.kelag.at/privatkunden/photovoltaik-beratung.htm took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

Your longest form asks for 32 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,014 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.