kellishaver.com website review

18 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

4 images could be 539 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

cognitoforms.com costs a phone 91 ms of main-thread work and 433 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (cognitoforms.com, jQuery CDN and Bootstrap CDN and others), adding 606 KiB and 124 ms of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

3 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

About 31 KiB of JavaScript is downloaded but never used on this page.

About 19 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 KiB JavaScript is shipped twice across bundles.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example csm.png at 600 px wide, shown at 150 px. Resized copies would save about 100 KiB.

2 images further down the page (302 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images (396 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 12 characters: “Kelli Shaver”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://kellishaver.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at kellishaver.com/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://kellishaver.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 218 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.