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keydesign.com.br website review
Visit site (opens in a new tab)Reviewed 23 October 202648 issues · 87 checks
This review found 48 issues worth fixing on keydesign.com.br, 20 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.5 s |
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.3 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.0 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.9 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.2 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.2 s |
| Sep 5, 2026 | 4.3 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 321 ms |
| May 9, 2026 | 315 ms |
| May 16, 2026 | 310 ms |
| May 23, 2026 | 313 ms |
| May 30, 2026 | 305 ms |
| Jun 6, 2026 | 297 ms |
| Jun 13, 2026 | 280 ms |
| Jun 20, 2026 | 277 ms |
| Jun 27, 2026 | 275 ms |
| Jul 4, 2026 | 285 ms |
| Jul 11, 2026 | 285 ms |
| Jul 18, 2026 | 281 ms |
| Jul 25, 2026 | 279 ms |
| Aug 1, 2026 | 270 ms |
| Aug 8, 2026 | 272 ms |
| Aug 15, 2026 | 268 ms |
| Aug 22, 2026 | 269 ms |
| Aug 29, 2026 | 264 ms |
| Sep 5, 2026 | 270 ms |
| Sep 12, 2026 | 265 ms |
| Sep 19, 2026 | 256 ms |
| Sep 26, 2026 | 246 ms |
| Oct 3, 2026 | 227 ms |
| Oct 10, 2026 | 224 ms |
| Oct 17, 2026 | 217 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.4 s
3.9 s
4.5 s
Speed
Reduce unused JavaScript
3.8 s · 673 KiBAbout 673 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and tailwindcss.com and others), adding 2.1 MB and 1.8 s of main-thread time.
Use efficient cache lifetimes
800 ms · 293 KiB18 files are served with short cache lifetimes, so returning visitors download them again (293 KiB).
vtexassets.com adds 613 ms
613 msvtexassets.com costs a phone 613 ms of main-thread work and 985 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 521 ms
521 msGoogle Tag Manager costs a phone 521 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
tailwindcss.com adds 265 ms
265 mstailwindcss.com costs a phone 265 ms of main-thread work and 124 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 56 KiBPolyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 17.7 s
17.7 sYour largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner categoria”.
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.5 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Tap response (INP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 321 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 111 requests
2.3 MBYour homepage downloads 2.3 MB in 111 requests on a phone: scripts 1.8 MB (54), fonts 202 KiB (1) and HTML 113 KiB (1). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
d03210cd-7557-43e1-a531-70e6820ea48e___5055d78fb8af49033fcb9 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.6 g of CO₂ per visit
0.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Interactive controls must not be nested (6 elements)
Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (235 characters)
Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
20 internal links, 6 external
The homepage links to 20 pages on keydesign.com.br and 6 external pages.
4 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “Key Design - Joias e Semijoias Masculinas e Femininas”.
Canonical URL set
The canonical URL is https://www.keydesign.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.keydesign.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.keydesign.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
7 pages share a title
/, https://www.keydesign.com.br/key-design-institucional-sobre-nos, https://www.keydesign.com.br/institucional/fornecedores, https://www.keydesign.com.br/institucional/troca-facil, https://www.keydesign.com.br/institucional/regulamento-personalizacao and https://www.keydesign.com.br/institucional/guia-de-medidas and 1 other all use the title “Key Design - Joias e Semijoias Masculinas e Femininas”. Search engines can't tell which page to show for a search, so each competes with the others.
11 pages share a meta description
https://www.keydesign.com.br/joias-masculinas-aco-e-prata-key-design, https://www.keydesign.com.br/semijoias-feminino-key-design, https://www.keydesign.com.br/mais-vendidos-masculino-feminino-key-design, https://www.keydesign.com.br/acessorios-com-desconto-outlet-key-design, https://www.keydesign.com.br/novidades-linha-feminina-key-design and https://www.keydesign.com.br/key-design-institucional-sobre-nos and 5 others use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://www.keydesign.com.br/joias-masculinas-aco-e-prata-key-design, https://www.keydesign.com.br/semijoias-feminino-key-design, https://www.keydesign.com.br/mais-vendidos-masculino-feminino-key-design, https://www.keydesign.com.br/acessorios-com-desconto-outlet-key-design, https://www.keydesign.com.br/novidades-linha-feminina-key-design and https://www.keydesign.com.br/key-design-institucional-sobre-nos and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
13 pages with very little text
https://www.keydesign.com.br/mais-vendidos-masculino-feminino-key-design, https://www.keydesign.com.br/acessorios-com-desconto-outlet-key-design, https://www.keydesign.com.br/novidades-linha-feminina-key-design, https://www.keydesign.com.br/key-design-institucional-sobre-nos, https://www.keydesign.com.br/institucional/fornecedores and https://www.keydesign.com.br/rastreamento and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
https://www.keydesign.com.br/joias-masculinas-aco-e-prata-key-design, https://www.keydesign.com.br/semijoias-feminino-key-design and https://www.keydesign.com.br/novidades-linha-feminina-key-design took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Warning: No Pinterest tag ID is defined. ”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
34 of 35 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 62 words
The homepage has only about 62 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at keydesign.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- React
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on keydesign.com.br, including 19 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.