kiabi.ge website review

16 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

23 files are served with short cache lifetimes, so returning visitors download them again (15.1 MB).

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (weglot.com, Facebook and Clarity and others), adding 1.3 MB and 851 ms of main-thread time.

About 376 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,843 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

weglot.com costs a phone 209 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 72 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

About 38 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

7 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 31.3 s. Good is under 3.8 s.

Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

14 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 23.3 MB in 452 requests on a phone: media 13.8 MB (2), images 6.6 MB (55) and other files 1.3 MB (229). Under 2 MB keeps phones on slow connections fast.

8 images are downloaded at several times the size a phone draws them, for example GID20_2_ZC1.jpg at 2,000 px wide, shown at 163 px. Resized copies would save about 1.1 MB.

11 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images further down the page (192 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 6.61 g of CO₂e: 793.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some lists contain elements other than list items, which screen readers announce wrongly.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

12 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 13 characters: “Kiabi Georgia”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 157 pages on kiabi.ge and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://kiabi.ge/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://kiabi.ge/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://kiabi.ge/pages/wishlist, https://kiabi.ge/pages/stores, https://kiabi.ge/customer_authentication/redirect, https://kiabi.ge/collections/woman-top-unv1000001-women, https://kiabi.ge/collections/unv1000002-men and https://kiabi.ge/collections/unv1000003-girls and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://kiabi.ge/pages/wishlist and https://kiabi.ge/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://kiabi.ge/customer_authentication/redirect and https://kiabi.ge/collections/woman-top-unv1000001-women took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://kiabi.ge/Liquid%20error%20(sections/image-with-link%20line%2055):%20invalid%20url%20input.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 586 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.