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knightsgear.com website review

Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 111 checks

This review found 41 issues worth fixing on knightsgear.com, 19 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.7 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.9 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
141 ms118 msMay 16Oct 31130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026122 ms
May 23, 2026121 ms
May 30, 2026121 ms
Jun 6, 2026121 ms
Jun 13, 2026123 ms
Jun 20, 2026123 ms
Jun 27, 2026127 ms
Jul 4, 2026129 ms
Jul 11, 2026134 ms
Jul 18, 2026134 ms
Jul 25, 2026137 ms
Aug 1, 2026134 ms
Aug 8, 2026133 ms
Aug 15, 2026135 ms
Aug 22, 2026132 ms
Aug 29, 2026137 ms
Sep 5, 2026137 ms
Sep 12, 2026138 ms
Sep 19, 2026138 ms
Sep 26, 2026137 ms
Oct 3, 2026136 ms
Oct 10, 2026131 ms
Oct 17, 2026128 ms
Oct 24, 2026128 ms
Oct 31, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of knightsgear.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. knightsgear.com at 0.9 s0.9 s
  2. knightsgear.com at 1.8 s1.8 s
  3. knightsgear.com at 2.7 s2.7 s
  4. knightsgear.com at 3.6 s3.6 s
  5. knightsgear.com at 4.6 s4.6 s
  6. knightsgear.com at 5.5 s5.5 s
  7. knightsgear.com at 6.4 s6.4 s
  8. knightsgear.com at 7.3 s7.3 s

knightsgear.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix42
  • Reduce unused JavaScript

    5.1 s · 913 KiB

    About 913 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 340 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (340 KiB).

  • Render-blocking requests

    1.5 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Main-thread work: 11.2 s

    A phone's processor spends 11.2 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,214 HTML elements

    The page has 3,214 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 2.0 MB and 1.8 s of main-thread time.

  • Google Tag Manager adds 428 ms

    428 ms

    Google Tag Manager costs a phone 428 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 339 ms

    339 ms

    Facebook costs a phone 339 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 272 ms

    272 ms

    Shopify costs a phone 272 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.

  • Klaviyo adds 202 ms

    202 ms

    Klaviyo costs a phone 202 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 2 KiB

    2 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    100 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Reduce unused CSS

    56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 52.6 s

    52.6 s

    Your largest element takes 52.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 52.6 s

    52.6 s

    The page becomes fully interactive after 52.6 s. Good is under 3.8 s.

  • Speed Index: 14.1 s

    14.1 s

    Visually, the page fills in at 14.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 315 ms

    315 ms

    Real visitors wait 315 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix35
  • 2 images over 500 KB

    2 images weigh 13.4 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    11.1 MB

    2 images are downloaded at several times the size a phone draws them, for example KG_New_Arrivals_Desktop_V2_400x.svg at 3,812 px wide, shown at 390 px. Resized copies would save about 11.1 MB.

  • Page weight: 9.9 MB in 324 requests

    9.9 MB

    Your homepage downloads 9.9 MB in 324 requests on a phone: images 6.1 MB (31), scripts 2.4 MB (113) and other files 894 KiB (149). Under 2 MB keeps phones on slow connections fast.

  • About 2.8 g of CO₂ per visit

    2.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.80 g of CO₂e: 335.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8091
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • 44 links without text

    44 visible links have no text or label, so screen readers cannot say where they go.

  • 14 form fields without a label

    14 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 128 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is short (12 characters)

    Your title is only 12 characters: “Knights Gear”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 310 internal links, 19 external

    The homepage links to 310 pages on knightsgear.com and 19 external pages.

7 checks passed
  • Meta description: 85 characters

    Your meta description is 85 characters: “KnightsGear.com offers all Supreme-approved, Knights of Columbus branded merchandise.”.

  • One H1 headline

    Your main headline reads: “Knights Gear USA”.

  • Canonical URL set

    The canonical URL is https://knightsgear.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://knightsgear.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (893 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 14 pages without a meta description

    /collections/new-arrivals, /collections/polo, /collections/t-shirts, /collections/dress-shirts, /collections/hoodies-pullovers and /collections/outerwear and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    /collections/new-arrivals, /collections/polo, /collections/t-shirts, /collections/dress-shirts, /collections/hoodies-pullovers and /collections/outerwear and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /collections/knights-gear-value-collection has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/9f4a3561-0a89-4507-ad2d-924d657df631.png.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://knightsgear.com/cdn/shop/t/44/assets/custom-styles.css?v=7255' because its MIME ty…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    121 of 133 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (knightsgear.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE1 verifies for knightsgear.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://knightsgear.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    knightsgear.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    knightsgear.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    knightsgear.com was registered in Mar 2013 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    knightsgear.com is registered until Mar 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 589 words of copy

    The homepage carries about 589 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign Up”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “SHOP ALL”, “SHOP” and “SHOP NOW”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be knightsgear.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

  • Hulk Product Options · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Hulk Discounts · Hulk Form Builder · Nabu For Fb Pixel · Minmaxify Order Limits · Helium Customer Fields · Redo · Klaviyo Email Marketing Sms · Gsc Countdown Timer · Simple Affiliate · Hulk Product Options · Timesact Pre Order · Volume Discount By Hulkapps · Kickflip · Multivariants · Sales Motivator Free Gifts · Deco Labels Badges · gtranslate.io · trafficmanager.net · gorgias.chat · giftcardpro.app · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Cincinnati

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on knightsgear.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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