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knightsgear.com website review
Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 111 checks
This review found 41 issues worth fixing on knightsgear.com, 19 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #55,660 of 80,566 reviewed websitesbeats 27%
- #30,783 of 39,626 online storesbeats 19%
- #28,349 of 35,025 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 122 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 123 ms |
| Jun 20, 2026 | 123 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 134 ms |
| Jul 18, 2026 | 134 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 134 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 132 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 138 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.6 s
5.5 s
6.4 s
7.3 s
knightsgear.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
5.1 s · 913 KiBAbout 913 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 340 KiB14 files are served with short cache lifetimes, so returning visitors download them again (340 KiB).
Render-blocking requests
1.5 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Main-thread work: 11.2 s
A phone's processor spends 11.2 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,214 HTML elements
The page has 3,214 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 2.0 MB and 1.8 s of main-thread time.
Google Tag Manager adds 428 ms
428 msGoogle Tag Manager costs a phone 428 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 339 ms
339 msFacebook costs a phone 339 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 272 ms
272 msShopify costs a phone 272 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.
Klaviyo adds 202 ms
202 msKlaviyo costs a phone 202 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 2 KiB2 KiB could be saved by minifying CSS.
Legacy JavaScript
100 ms · 48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Reduce unused CSS
56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
27 KiB27 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 52.6 s
52.6 sYour largest element takes 52.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 52.6 s
52.6 sThe page becomes fully interactive after 52.6 s. Good is under 3.8 s.
Speed Index: 14.1 s
14.1 sVisually, the page fills in at 14.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 171 ms
171 msReal visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 315 ms
315 msReal visitors wait 315 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
2 images over 500 KB
2 images weigh 13.4 MB together. On a phone connection a single image that size takes seconds.
2 images far larger than shown
11.1 MB2 images are downloaded at several times the size a phone draws them, for example KG_New_Arrivals_Desktop_V2_400x.svg at 3,812 px wide, shown at 390 px. Resized copies would save about 11.1 MB.
Page weight: 9.9 MB in 324 requests
9.9 MBYour homepage downloads 9.9 MB in 324 requests on a phone: images 6.1 MB (31), scripts 2.4 MB (113) and other files 894 KiB (149). Under 2 MB keeps phones on slow connections fast.
About 2.8 g of CO₂ per visit
2.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.80 g of CO₂e: 335.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (27 elements)
All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.
44 links without text
44 visible links have no text or label, so screen readers cannot say where they go.
14 form fields without a label
14 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 128 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “Knights Gear”. Between 30 and 65 characters leaves room to say what you do and for whom.
11 links crawlers can't follow
11 links have no real href, so search engines can't follow them.
310 internal links, 19 external
The homepage links to 310 pages on knightsgear.com and 19 external pages.
7 checks passed
Meta description: 85 characters
Your meta description is 85 characters: “KnightsGear.com offers all Supreme-approved, Knights of Columbus branded merchandise.”.
One H1 headline
Your main headline reads: “Knights Gear USA”.
Canonical URL set
The canonical URL is https://knightsgear.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://knightsgear.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (893 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
/collections/new-arrivals, /collections/polo, /collections/t-shirts, /collections/dress-shirts, /collections/hoodies-pullovers and /collections/outerwear and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
/collections/new-arrivals, /collections/polo, /collections/t-shirts, /collections/dress-shirts, /collections/hoodies-pullovers and /collections/outerwear and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/collections/knights-gear-value-collection has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/9f4a3561-0a89-4507-ad2d-924d657df631.png.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://knightsgear.com/cdn/shop/t/44/assets/custom-styles.css?v=7255' because its MIME ty…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
121 of 133 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (knightsgear.com).
Valid certificate (60 days left)
The certificate from Let's Encrypt · YE1 verifies for knightsgear.com and is valid for another 60 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://knightsgear.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
knightsgear.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
knightsgear.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 13 years old
13 yearsknightsgear.com was registered in Mar 2013 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
knightsgear.com is registered until Mar 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 589 words of copy
The homepage carries about 589 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up”.
23 calls to action
The homepage has 23 calls to action, for example “SHOP ALL”, “SHOP” and “SHOP NOW”.
7 short forms
7 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be knightsgear.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
- Hulk Product Options · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Hulk Discounts · Hulk Form Builder · Nabu For Fb Pixel · Minmaxify Order Limits · Helium Customer Fields · Redo · Klaviyo Email Marketing Sms · Gsc Countdown Timer · Simple Affiliate · Hulk Product Options · Timesact Pre Order · Volume Discount By Hulkapps · Kickflip · Multivariants · Sales Motivator Free Gifts · Deco Labels Badges · gtranslate.io · trafficmanager.net · gorgias.chat · giftcardpro.app · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Cincinnati
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on knightsgear.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.