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knoops.com website review

Visit site (opens in a new tab)Reviewed 20 October 202629 issues · 103 checks

This review found 29 issues worth fixing on knoops.com, 9 of them high impact, across 103 checks. The most urgent: page weight: 17.6 MB in 289 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.0 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.4 s
Jun 20, 20261.6 s
Jun 27, 20261.9 s
Jul 4, 20262.2 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
135 ms98 msMay 2Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026102 ms
May 9, 2026102 ms
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026111 ms
Jun 20, 2026119 ms
Jun 27, 2026125 ms
Jul 4, 2026129 ms
Jul 11, 2026131 ms
Jul 18, 2026129 ms
Jul 25, 2026127 ms
Aug 1, 2026126 ms
Aug 8, 2026122 ms
Aug 15, 2026121 ms
Aug 22, 2026120 ms
Aug 29, 2026119 ms
Sep 5, 2026118 ms
Sep 12, 2026119 ms
Sep 19, 2026121 ms
Sep 26, 2026122 ms
Oct 3, 2026124 ms
Oct 10, 2026122 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of knoops.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. knoops.com at 0.9 s0.9 s
  2. knoops.com at 1.8 s1.8 s
  3. knoops.com at 2.7 s2.7 s
  4. knoops.com at 3.6 s3.6 s
  5. knoops.com at 4.5 s4.5 s
  6. knoops.com at 5.3 s5.3 s
  7. knoops.com at 6.2 s6.2 s
  8. knoops.com at 7.1 s7.1 s

knoops.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix61
  • 5,298 HTML elements

    The page has 5,298 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 257 KiB

    About 257 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused CSS

    330 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • Klaviyo adds 174 ms

    174 ms

    Klaviyo costs a phone 174 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Reviews.co.uk and Shopify and others), adding 674 KiB and 292 ms of main-thread time.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 86 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • Improve image delivery

    55 KiB

    2 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    26 KiB

    26 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 63 ms

    63 ms

    Your server sent the HTML in 63 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Cosy season starts here”.

  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 49% slower for real visitors

    +49%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 243 ms

    243 ms

    Scripts block taps and scrolling for 243 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 102 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 504 ms

    504 ms

    Real visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.079

    0.079

    The layout barely moves while loading (CLS 0.079, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 17.6 MB in 289 requests

    17.6 MB

    Your homepage downloads 17.6 MB in 289 requests on a phone: media 13.9 MB (4), images 1.7 MB (48) and scripts 915 KiB (89). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Nav_Gif_New_Font-ezgif.com-optimize.gif weighs 2.0 MB. On a phone connection a single image that size takes seconds.

  • 3 images in older formats

    3 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.0 g of CO₂ per visit

    4.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.99 g of CO₂e: 599.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9194
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 163 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“.logo_image { max-height: unset!important; width:…”, “.logo_image { max-height: unset!important; width:…” and “Cosy season starts here”). One clear main headline is easier for people and search engines.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 286 internal links, 7 external

    The homepage links to 286 pages on knoops.com and 7 external pages.

6 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Order hot chocolate flakes online or visit us for hot chocolates in store. Enjoy the best chocolate drinks in the UK wi…”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Knoops, Expertly crafted chocolate drinks | Hot + cold chocolate”.

  • Canonical URL set

    The canonical URL is https://knoops.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://knoops.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,528 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    149 of 157 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (knoops.com).

  • Valid certificate (75 days left)

    The certificate from Let's Encrypt · YE2 verifies for knoops.com and is valid for another 75 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://knoops.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    knoops.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    knoops.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    knoops.com was registered in Jul 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2028

    knoops.com is registered until Jul 2028.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,646 words of copy

    The homepage carries about 1,646 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “Shop”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Shop”, “Shop By Chocolate Flakes” and “Shop All”.

  • 36 short forms

    36 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 39 testimonial or review blocks and 11 trust badges.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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