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knog.com website review

Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 106 checks

This review found 36 issues worth fixing on knog.com, 13 of them high impact, across 106 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
122 ms106 msMay 16Oct 31119 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026108 ms
May 23, 2026108 ms
May 30, 2026111 ms
Jun 6, 2026113 ms
Jun 13, 2026114 ms
Jun 20, 2026113 ms
Jun 27, 2026115 ms
Jul 4, 2026114 ms
Jul 11, 2026114 ms
Jul 18, 2026114 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026114 ms
Sep 12, 2026115 ms
Sep 19, 2026116 ms
Sep 26, 2026117 ms
Oct 3, 2026117 ms
Oct 10, 2026118 ms
Oct 17, 2026119 ms
Oct 24, 2026120 ms
Oct 31, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of knog.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. knog.com at 0.9 s0.9 s
  2. knog.com at 1.8 s1.8 s
  3. knog.com at 2.8 s2.8 s
  4. knog.com at 3.7 s3.7 s
  5. knog.com at 4.6 s4.6 s
  6. knog.com at 5.5 s5.5 s
  7. knog.com at 6.4 s6.4 s
  8. knog.com at 7.3 s7.3 s

knog.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix44
  • Avoid multiple page redirects

    6.2 s

    The page goes through 1 redirect before it starts loading, costing about 6.2 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    3.6 s · 592 KiB

    About 592 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Improve image delivery

    1.4 s · 681 KiB

    15 images could be 681 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (negate.io, ZenDesk and Shopify and others), adding 3.8 MB and 1.3 s of main-thread time.

  • Render-blocking requests

    900 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Shopify adds 227 ms

    227 ms

    Shopify costs a phone 227 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • ZenDesk adds 228 ms

    228 ms

    ZenDesk costs a phone 228 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.

  • negate.io adds 254 ms

    254 ms

    negate.io costs a phone 254 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 159 ms

    159 ms

    Klaviyo costs a phone 159 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,824 HTML elements

    The page has 1,824 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    100 ms · 36 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).

  • Legacy JavaScript

    100 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 33.6 s

    33.6 s

    Your largest element takes 33.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 34.6 s

    34.6 s

    The page becomes fully interactive after 34.6 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 462 ms

    462 ms

    Scripts block taps and scrolling for 462 ms in total while the page loads. Good is under 200 ms.

  • 25 images without width and height

    25 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 108 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 426 ms

    426 ms

    Real visitors wait 426 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.02

    0.02

    The layout barely moves while loading (CLS 0.02, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 10.5 MB in 387 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 387 requests on a phone: images 4.7 MB (86), media 2.4 MB (1) and scripts 2.0 MB (142). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 7.2 MB together. On a phone connection a single image that size takes seconds.

  • 17 images far larger than shown

    6.7 MB

    17 images are downloaded at several times the size a phone draws them, for example Oi_PRIMA_ring_LRG_DARK_GREY.gif at 1,080 px wide, shown at 165 px. Resized copies would save about 6.7 MB.

  • 3 images in older formats

    3 images (7.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (44 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.0 g of CO₂ per visit

    2.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.97 g of CO₂e: 356.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fix92
  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

SEO

2 to fixGoogle 8595
  • 12 links crawlers can't follow

    12 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 226 internal links, 16 external

    The homepage links to 226 pages on knog.com and 16 external pages.

8 checks passed
  • Meta description: 90 characters

    Your meta description is 90 characters: “Accessories for cycling, running & the outdoors. Designed in Naarm [Melbourne] since 2002.”.

  • One H1 headline

    Your main headline reads: “Knog”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Knog | Technically UnKonventional”.

  • Canonical URL set

    The canonical URL is https://www.knog.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.knog.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (985 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 19 small tap targets

    19 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Unexpected token ';'”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://www.knog.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (knog.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE1 verifies for knog.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://knog.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 53 links work

    All 53 links checked from your homepage (40 internal, 13 external) answered without errors.

Domain and trust

  • DNSSEC is off

    knog.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 23 years old

    23 years

    knog.com was registered in Mar 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for knog.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    knog.com is registered until Mar 2027.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 646 words of copy

    The homepage carries about 646 words of visible text.

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop”, “SHOP” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be knog.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:amazonses.com include:sendgrid.net include:spf.protection.outlook.com include:_spf.salesforce.com includ…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Judge Me Reviews · Cozy Country Redirect · Multifeeds · Cartbot · Accentuate · Klaviyo Email Marketing Sms · Avada Cookie Bar · Giftnote App · cloudfront.net · nfcube.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Richmond

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 36 issues on knog.com, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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