kravers.com website review

17 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

About 69 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

4 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google Fonts and others), adding 272 KiB and 135 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Kraver's fresh meal plan spread”.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 34 requests on a phone: images 2.1 MB (19), scripts 179 KiB (4) and fonts 94 KiB (5). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example kravers-logo-red.png at 800 px wide, shown at 84 px. Resized copies would save about 70 KiB.

1 image (78 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 203 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (FAQPage, Organization, VideoObject and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https://kravers.com/assets/kravers-logo-red.png")”.

The homepage links to 12 pages on kravers.com and 12 external pages.

There is no https://kravers.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 351 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.