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kroton.com.pe website review
Visit site (opens in a new tab)Reviewed 18 October 202643 issues · 98 checks
This review found 43 issues worth fixing on kroton.com.pe, 18 of them high impact, across 98 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,019 of 80,566 reviewed websitesbeats 31%
- #29,059 of 39,626 online storesbeats 22%
- #1,003 of 2,103 WooCommerce storesbeats 46%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 14.5 s |
| May 2, 2026 | 14.9 s |
| May 9, 2026 | 14.8 s |
| May 16, 2026 | 14.0 s |
| May 23, 2026 | 13.2 s |
| May 30, 2026 | 10.2 s |
| Jun 6, 2026 | 6.5 s |
| Jun 13, 2026 | 5.3 s |
| Jun 20, 2026 | 4.9 s |
| Jun 27, 2026 | 4.8 s |
| Jul 4, 2026 | 4.9 s |
| Jul 11, 2026 | 5.0 s |
| Jul 18, 2026 | 4.6 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.6 s |
| Sep 26, 2026 | 4.7 s |
| Oct 3, 2026 | 4.8 s |
| Oct 10, 2026 | 4.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 105 ms |
| May 2, 2026 | 114 ms |
| May 9, 2026 | 113 ms |
| May 16, 2026 | 111 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 98 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 109 ms |
| Aug 1, 2026 | 116 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 99 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
24.6 sThe page goes through 1 redirect before it starts loading, costing about 24.6 s. Link and advertise the final URL directly.
Reduce unused JavaScript
6.8 s · 683 KiBAbout 683 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.
Render-blocking requests
3.4 s30 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.
Use efficient cache lifetimes
2.4 s · 508 KiB14 files are served with short cache lifetimes, so returning visitors download them again (508 KiB).
Improve image delivery
1.1 MB12 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 65). Pages that score under 90 lose visitors before the first paint.
Font display
950 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 950 ms).
6 third-party services on the page
6 third-party services load with your homepage (Google Maps, Facebook and Google Tag Manager and others), adding 808 KiB and 525 ms of main-thread time.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 277 ms. During a long task the page ignores taps.
Google Maps adds 226 ms
226 msGoogle Maps costs a phone 226 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 13 KiB13 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.0 s
5.0 sReal visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.5 s
4.5 sReal visitors see the first content after 4.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.8 s
3.8 sReal visitors wait 3.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 25.9 s
25.9 sYour largest element takes 25.9 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 26.7 s
26.7 sThe page becomes fully interactive after 26.7 s. Good is under 3.8 s.
First Contentful Paint: 5.7 s
5.7 sThe first text or image appears after 5.7 s on a phone. Good is under 1.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
27 images without width and height
27 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 262 ms
262 msScripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 105 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 110 ms
110 msReal visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Largest content (LCP) got 67% faster for real visitors
-67%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 14.5 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.7 MB in 268 requests
7.7 MBYour homepage downloads 7.7 MB in 268 requests on a phone: images 5.3 MB (81), scripts 1.7 MB (107) and fonts 375 KiB (10). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (245 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (274 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.17 g of CO₂e: 260.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Input buttons must have discernible text (1 element)
Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
22 images without alt text
22 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
13 form fields without a label
13 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“Conoce a nuestros aliados estratégicos”, “DSS Profesional V8” and “Certificados por la Sunat como Operador Económico…”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.kroton.com.pe/chicken-and-wrsrlux/sitemap.xml, so Google discovers your pages only by following links.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
131 internal links, 3 external
The homepage links to 131 pages on kroton.com.pe and 3 external pages.
4 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Empresa importadora de distribución mayorista enfocada en brindar a nuestros clientes soluciones innovadoras y confiabl…”.
Title: 62 characters
Your title is a healthy 62 characters: “Inicio - kroton- Empresa importadora de distribución mayorista”.
Canonical URL set
The canonical URL is https://www.kroton.com.pe/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (725 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
/tienda, /contactenos, /servicio-tecnico, /nosotros, /capacitaciones and /blog and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://www.kroton.com.pe/cart/ (410).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (kroton.com.pe).
Valid certificate (88 days left)
The certificate from Let's Encrypt · YE1 verifies for kroton.com.pe and is valid for another 88 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://kroton.com.pe redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
kroton.com.pe has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 15 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 585 words of copy
The homepage carries about 585 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Soporte y Call Center”.
4 short forms
4 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be kroton.com.pe is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.firebasemail.com include:spf.protection.outlook.com include:spf.brevo.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “default”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 43 issues on kroton.com.pe, including 21 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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