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kwv.co.za website review
Visit site (opens in a new tab)Reviewed 30 October 202635 issues · 94 checks
This review found 35 issues worth fixing on kwv.co.za, 15 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,019 of 80,566 reviewed websitesbeats 31%
- #29,059 of 39,626 online storesbeats 22%
- #1,003 of 2,103 WooCommerce storesbeats 46%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 9.6 s |
| May 16, 2026 | 9.5 s |
| May 23, 2026 | 10.7 s |
| May 30, 2026 | 10.6 s |
| Jun 6, 2026 | 10.4 s |
| Jun 13, 2026 | 9.8 s |
| Jun 20, 2026 | 8.4 s |
| Jun 27, 2026 | 8.3 s |
| Jul 4, 2026 | 8.2 s |
| Jul 11, 2026 | 7.9 s |
| Jul 18, 2026 | 7.6 s |
| Jul 25, 2026 | 6.1 s |
| Aug 1, 2026 | 5.6 s |
| Aug 8, 2026 | 5.6 s |
| Aug 15, 2026 | 5.5 s |
| Aug 22, 2026 | 5.6 s |
| Aug 29, 2026 | 5.6 s |
| Sep 5, 2026 | 5.6 s |
| Sep 12, 2026 | 5.6 s |
| Sep 19, 2026 | 5.5 s |
| Sep 26, 2026 | 5.6 s |
| Oct 3, 2026 | 5.9 s |
| Oct 10, 2026 | 6.0 s |
| Oct 17, 2026 | 6.1 s |
| Oct 24, 2026 | 6.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 120 ms |
| May 16, 2026 | 130 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 159 ms |
| Jun 6, 2026 | 165 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 164 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 158 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 159 ms |
| Sep 12, 2026 | 160 ms |
| Sep 19, 2026 | 161 ms |
| Sep 26, 2026 | 156 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 151 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
5.1 s72 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.1 s.
Reduce unused JavaScript
1.5 s · 893 KiBAbout 893 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Font display
1.4 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.4 s).
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics and others), adding 1.4 MB and 789 ms of main-thread time.
Google Tag Manager adds 788 ms
788 msGoogle Tag Manager costs a phone 788 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 885 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.
Improve image delivery
14 KiB2 images could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.7 s
5.7 sReal visitors wait 5.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.2 s
5.2 sReal visitors see the first content after 5.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.7 s
3.7 sReal visitors wait 3.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “KWV Brands”. Most of its time is resource load delay (7.4 s).
Speed Index: 17.9 s
17.9 sVisually, the page fills in at 17.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 20.8 s
20.8 sThe page becomes fully interactive after 20.8 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.776
0.776The layout shifts by 0.776 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 381 ms
381 msScripts block taps and scrolling for 381 ms in total while the page loads. Good is under 200 ms.
3 checks passed
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 36% faster for real visitors
-36%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 9.6 s to 6.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.5 MB in 202 requests
4.5 MBYour homepage downloads 4.5 MB in 202 requests on a phone: images 2.1 MB (18), scripts 1.9 MB (106) and stylesheets 255 KiB (67). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 154.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (Article, BreadcrumbList, ImageObject and Organization) but with 2 problems, for example “Article: missing datePublished”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
159 internal links, 3 external
The homepage links to 159 pages on kwv.co.za and 3 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “KWV is a leading South African wine & spirits producer with a distinguished heritage. Shop our awarded brands our come …”.
One H1 headline
Your main headline reads: “Leading South African wine and spirits producer with a distinguished heritage.”.
Title: 45 characters
Your title is a healthy 45 characters: “KWV - Wine & Spirits producer in South Africa”.
Canonical URL set
The canonical URL is https://kwv.co.za/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kwv.co.za/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (662 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/our-company/our-history and /our-company/our-history-mobile all use the title “Our History - KWV”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
/our-company/global-distribution, /our-company/sustainability, /our-company/awards and /our-company/executive-team have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
/our-company/about-us and /our-company/careers-at-kwv took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (kwv.co.za).
Valid certificate (36 days left)
The certificate from Let's Encrypt · YR1 verifies for kwv.co.za and is valid for another 36 days.
http:// redirects to https
http://kwv.co.za redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
No CAA record
kwv.co.za has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 367 words of copy
The homepage carries about 367 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Online Shop” and “Join our Wine Club”.
14 calls to action
The homepage has 14 calls to action, for example “Online Shop”, “KWV Shop” and “Contact us”.
5 short forms
5 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:105.19.61.226 ip4:154.72.60.83 include:za._netblocks.mimecast.com include:safilters.host-h.net include:safi…”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 2 plugins are behind their latest release.scrubbill 1.0 → 1.1.7 · ultimate-member 2.14.0 → 2.14.1
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Xneelo
Company
- Founded
- 1918
- Headquarters
- Paarl
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on kwv.co.za, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.