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kvaser.com website review
Visit site (opens in a new tab)Reviewed 23 October 202628 issues · 96 checks
This review found 28 issues worth fixing on kvaser.com, 4 of them high impact, across 96 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
92A- #608 of 80,500 reviewed websitesbeats 99%
- #212 of 39,585 online storesbeats 99%
- #6 of 2,102 WooCommerce storesbeats 100%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.6 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 140 ms |
| May 9, 2026 | 129 ms |
| May 16, 2026 | 129 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 151 ms |
| Jun 20, 2026 | 156 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 164 ms |
| Jul 11, 2026 | 172 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 172 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 198 ms |
| Aug 22, 2026 | 197 ms |
| Aug 29, 2026 | 205 ms |
| Sep 5, 2026 | 178 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 164 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 206 ms |
| Oct 17, 2026 | 226 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 944 KiB and 607 ms of main-thread time.
Reduce unused JavaScript
317 KiBAbout 317 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 262 ms
262 msGoogle Tag Manager costs a phone 262 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
295 KiB23 files are served with short cache lifetimes, so returning visitors download them again (295 KiB).
Render-blocking requests
250 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Legacy JavaScript
34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 90
90/100Your mobile performance score is 90 (desktop: 73). That is in Google's “good” band (90 and up).
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 991 ms of it running JavaScript. That is comfortably low.
Server response: 134 ms
134 msYour server sent the HTML in 134 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 11.3 s
11.3 sThe page becomes fully interactive after 11.3 s. Good is under 3.8 s.
Tap response (INP) got 61% slower for real visitors
+61%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 140 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.1 s
3.1 sYour largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Advancing connectivity”.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 135 ms
135 msScripts block the page for only 135 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.2 MB in 99 requests
2.2 MBYour homepage downloads 2.2 MB in 99 requests on a phone: scripts 1.0 MB (45), media 881 KiB (1) and images 173 KiB (19). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (55 elements)
All page content should be contained by landmarks: 55 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
28 links without text
28 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (13 elements).
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
169 internal links, 20 external
The homepage links to 169 pages on kvaser.com and 20 external pages.
7 checks passed
Meta description: 106 characters
Your meta description is 106 characters: “Your Gateway to Efficient Connectivity. Stable, trouble-free operation, with added CAN FD and silent mode.”.
One H1 headline
Your main headline reads: “Advancing connectivity”.
Title: 45 characters
Your title is a healthy 45 characters: “Home Kvaser - Kvaser - Advancing Connectivity”.
Canonical URL set
The canonical URL is https://kvaser.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kvaser.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,623 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/partners, /solutions and /learning-center have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/products and /partners have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
53 of 60 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (kvaser.com).
Valid certificate (40 days left)
The certificate from Google Trust Services · WE1 verifies for kvaser.com and is valid for another 40 days.
http:// redirects to https
http://kvaser.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
Domain expires in 66 days
kvaser.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
kvaser.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
kvaser.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 29 years old
29 yearskvaser.com was registered in Dec 1996 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 9-field form
Your longest form asks for 9 fields (6 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 302 words of copy
The homepage carries about 302 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Support” and “Contact”.
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Contact Support” and “Contact us”.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.jupiter.salesmanago.pl include:_spf.atlassian.net include:spf.brevo.com include:spf.protection.outl…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
- It runs WordPress 6.8.10; the current release is 7.1.3.
Stack
- CMS
- WordPress 6.8.10
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 28 issues on kvaser.com, including 12 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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- Ideal customer profile, buyer segments and buying-stage funnel
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- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.