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kvaser.com website review

Visit site (opens in a new tab)Reviewed 23 October 202628 issues · 96 checks

This review found 28 issues worth fixing on kvaser.com, 4 of them high impact, across 96 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.4 sMay 2Oct 173.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20263.4 s
Oct 17, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
241 ms114 msMay 2Oct 17226 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026140 ms
May 9, 2026129 ms
May 16, 2026129 ms
May 23, 2026132 ms
May 30, 2026136 ms
Jun 6, 2026153 ms
Jun 13, 2026151 ms
Jun 20, 2026156 ms
Jun 27, 2026162 ms
Jul 4, 2026164 ms
Jul 11, 2026172 ms
Jul 18, 2026161 ms
Jul 25, 2026171 ms
Aug 1, 2026172 ms
Aug 8, 2026178 ms
Aug 15, 2026198 ms
Aug 22, 2026197 ms
Aug 29, 2026205 ms
Sep 5, 2026178 ms
Sep 12, 2026172 ms
Sep 19, 2026164 ms
Sep 26, 2026145 ms
Oct 3, 2026153 ms
Oct 10, 2026206 ms
Oct 17, 2026226 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

4 to fix90
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 944 KiB and 607 ms of main-thread time.

  • Reduce unused JavaScript

    317 KiB

    About 317 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 262 ms

    262 ms

    Google Tag Manager costs a phone 262 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    295 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (295 KiB).

  • Render-blocking requests

    250 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90 (desktop: 73). That is in Google's “good” band (90 and up).

  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 991 ms of it running JavaScript. That is comfortably low.

  • Server response: 134 ms

    134 ms

    Your server sent the HTML in 134 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 11.3 s

    11.3 s

    The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

  • Tap response (INP) got 61% slower for real visitors

    +61%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 140 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.1 s

    3.1 s

    Your largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Advancing connectivity”.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 109 ms

    109 ms

    Real visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 135 ms

    135 ms

    Scripts block the page for only 135 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.2 MB in 99 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 99 requests on a phone: scripts 1.0 MB (45), media 881 KiB (1) and images 173 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (55 elements)

    All page content should be contained by landmarks: 55 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 28 links without text

    28 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (13 elements).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 169 internal links, 20 external

    The homepage links to 169 pages on kvaser.com and 20 external pages.

7 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “Your Gateway to Efficient Connectivity. Stable, trouble-free operation, with added CAN FD and silent mode.”.

  • One H1 headline

    Your main headline reads: “Advancing connectivity”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Home Kvaser - Kvaser - Advancing Connectivity”.

  • Canonical URL set

    The canonical URL is https://kvaser.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kvaser.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,623 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    /partners, /solutions and /learning-center have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /products and /partners have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    53 of 60 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (kvaser.com).

  • Valid certificate (40 days left)

    The certificate from Google Trust Services · WE1 verifies for kvaser.com and is valid for another 40 days.

  • http:// redirects to https

    http://kvaser.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 66 days

    kvaser.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    kvaser.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    kvaser.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 29 years old

    29 years

    kvaser.com was registered in Dec 1996 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 9-field form

    Your longest form asks for 9 fields (6 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 302 words of copy

    The homepage carries about 302 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Support” and “Contact”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact”, “Contact Support” and “Contact us”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.jupiter.salesmanago.pl include:_spf.atlassian.net include:spf.brevo.com include:spf.protection.outl…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.8.10; the current release is 7.1.3.

Stack

CMS
WordPress 6.8.10
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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