kuoma.se website review

About 367 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

16 images could be 338 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

20 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

8 third-party services load with your homepage (Klaviyo, loox.io and Shopify and others), adding 1.2 MB and 285 ms of main-thread time.

Shopify costs a phone 53 ms of main-thread work and 813 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

About 30 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying JavaScript.

2 KiB could be saved by minifying CSS.

Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image: Vinterskor Universal Limited Edition”.

The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

The layout shifts by 0.347 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

9 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 98 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 10.0 MB in 249 requests on a phone: media 6.5 MB (4), images 1.6 MB (37) and scripts 981 KiB (85). Under 2 MB keeps phones on slow connections fast.

2 images (149 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (244 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

21 tap targets are too small or too close together to hit reliably with a finger.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is 82 characters, so Google will cut it off around 60: “Kuoma – Varma vinterkängor och vattentåliga skor för barn och vuxna – Kuoma Sweden”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 144 pages on kuoma.se and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

9 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 266 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.