kupainc.com website review

About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.7 s faster on a phone.

21 files are served with short cache lifetimes, so returning visitors download them again (908 KiB).

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

About 308 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.9 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, chatra.io and Klaviyo and others), adding 4.3 MB and 3.0 s of main-thread time.

Polyfills for old browsers add 118 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 700 ms faster on a phone.

YouTube costs a phone 679 ms of main-thread work and 1,008 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

chatra.io costs a phone 479 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 419 ms of main-thread work and 680 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 394 ms of main-thread work and 824 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

amaicdn.com costs a phone 321 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.

11 images could be 246 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

16 KiB could be saved by minifying JavaScript.

6 KiB could be saved by minifying CSS.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 32.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 18.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 36.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

11 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.6 MB in 418 requests on a phone: scripts 4.4 MB (135), other files 1.0 MB (213) and images 565 KiB (39). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

19 tap targets are too small or too close together to hit reliably with a finger.

3 elements hidden from screen readers can still receive keyboard focus.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

22 visible links have no text or label, so screen readers cannot say where they go.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 19 characters: “KUPA Inc – Kupa Inc”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 135 pages on kupainc.com and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.kupainc.com/collections/manipro-passport, https://www.kupainc.com/collections/manipro-passport-separates, https://www.kupainc.com/collections/manipro-passport-next, https://www.kupainc.com/collections/manipro-passport-plus, https://www.kupainc.com/collections/manipro-hana and https://www.kupainc.com/collections/nav-e-file and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.kupainc.com/collections/manipro-passport, https://www.kupainc.com/collections/manipro-passport-separates, https://www.kupainc.com/collections/manipro-passport-next, https://www.kupainc.com/collections/manipro-passport-plus, https://www.kupainc.com/collections/manipro-hana and https://www.kupainc.com/collections/nav-e-file and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

26 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 273 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.