ky3.com website review

About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

Taboola costs a phone 1.6 s of main-thread work and 9.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

57 files are served with short cache lifetimes, so returning visitors download them again (971 KiB).

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

19 images could be 456 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

A phone's processor spends 10.7 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 31 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Taboola, Google/Doubleclick Ads and Pubmatic and others), adding 11.2 MB and 3.6 s of main-thread time.

Google/Doubleclick Ads costs a phone 604 ms of main-thread work and 577 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 471 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 395 ms of main-thread work and 427 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Pubmatic costs a phone 398 ms of main-thread work and 248 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Tealium costs a phone 275 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,300 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Desktop scores 57 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Highs back near 90° again Monday”.

Visually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 47.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 137 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 13.1 MB in 630 requests on a phone: media 6.8 MB (5), scripts 3.7 MB (75) and images 1.6 MB (182). Under 2 MB keeps phones on slow connections fast.

13 images are downloaded at several times the size a phone draws them, for example XBIJU7HY6VF35PBIWJFJKH2HGM.jpg at 1,200 px wide, shown at 114 px. Resized copies would save about 689 KiB.

24 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.71 g of CO₂e: 445.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 frames have no title, so screen-reader users cannot tell what they contain.

2 tap targets are too small or too close together to hit reliably with a finger.

ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 106 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

12 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6, h3 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 90 characters, so Google will cut it off around 60: “KYTV | KY3 | The Place to Be | First Alert Weather | Springfield, Mo | Arkansas | Missouri”.

Structured data found (NewsMediaOrganization and WebPage) but with 1 problem, for example “NewsMediaOrganization: logo is not an absolute URL ("//webpubcontent.gray.tv/gray/arc-fusion-assets…”.

8 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 218 pages on ky3.com and 19 external pages.

Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

/news/on-your-side, /theplace, /community/route66, /news/local, /news/national and /news/ron-hearsts-retirement and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example /theplace, whose canonical is /community/theplace. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/theplace and /page/first-alert-weather-resources have no <h1> headline, so visitors and search engines get no clear main topic.

/theplace, /community/route66, /page/belocalmarketplace, /news/local, /news/national and /politics/election-stories and 3 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

32 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Mixed content”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,865 words of visible text.

Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 72 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.