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latina.pe website review

Visit site (opens in a new tab)Reviewed 29 October 202647 issues · 86 checks

This review found 47 issues worth fixing on latina.pe, 18 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s3.1 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
538 ms296 msMay 9Oct 24470 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026324 ms
May 16, 2026332 ms
May 23, 2026346 ms
May 30, 2026363 ms
Jun 6, 2026370 ms
Jun 13, 2026344 ms
Jun 20, 2026341 ms
Jun 27, 2026344 ms
Jul 4, 2026358 ms
Jul 11, 2026407 ms
Jul 18, 2026438 ms
Jul 25, 2026450 ms
Aug 1, 2026458 ms
Aug 8, 2026462 ms
Aug 15, 2026459 ms
Aug 22, 2026456 ms
Aug 29, 2026452 ms
Sep 5, 2026451 ms
Sep 12, 2026474 ms
Sep 19, 2026493 ms
Sep 26, 2026508 ms
Oct 3, 2026510 ms
Oct 10, 2026492 ms
Oct 17, 2026476 ms
Oct 24, 2026470 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of latina.pe (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. latina.pe at 2.2 s2.2 s
  2. latina.pe at 4.3 s4.3 s
  3. latina.pe at 6.5 s6.5 s
  4. latina.pe at 8.6 s8.6 s
  5. latina.pe at 10.8 s10.8 s
  6. latina.pe at 13.0 s13.0 s
  7. latina.pe at 15.1 s15.1 s
  8. latina.pe at 17.3 s17.3 s

Speed

10 to fix48
  • Reduce unused JavaScript

    2.7 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    1.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.5 s

    A phone's processor spends 8.5 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, adkaora.space and Pubmatic and others), adding 3.0 MB and 2.1 s of main-thread time.

  • Use efficient cache lifetimes

    550 ms · 876 KiB

    144 files are served with short cache lifetimes, so returning visitors download them again (876 KiB).

  • Google/Doubleclick Ads adds 917 ms

    917 ms

    Google/Doubleclick Ads costs a phone 917 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 508 KiB

    17 images could be 508 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • adkaora.space adds 236 ms

    236 ms

    adkaora.space costs a phone 236 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 225 ms

    225 ms

    Google Tag Manager costs a phone 225 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 511 ms

    511 ms

    Real visitors wait 511 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 11.8 s

    11.8 s

    Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 55.2 s

    55.2 s

    The page becomes fully interactive after 55.2 s. Good is under 3.8 s.

  • Speed Index: 13.9 s

    13.9 s

    Visually, the page fills in at 13.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 324 ms to 470 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 528 ms

    528 ms

    Scripts block taps and scrolling for 528 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 570 ms

    570 ms

    Real visitors wait 570 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 7.5 MB in 1,119 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 1,119 requests on a phone: scripts 3.5 MB (102), images 1.8 MB (308) and media 1.4 MB (1). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    m_fb3e32340d9a44333dc2bc2b16842a2e0.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images far larger than shown

    207 KiB

    6 images are downloaded at several times the size a phone draws them, for example m_fb3e32340d9a44333dc2bc2b16842a2e0.png at 1,279 px wide, shown at 350 px. Resized copies would save about 207 KiB.

  • About 2.1 g of CO₂ per visit

    2.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 255.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

10 to fixGoogle 8788
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (45 elements)

    Alternative text of images should not be repeated as text: 45 elements on the page fail this check, rated minor by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 79 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (17 characters)

    Your title is only 17 characters: “Latina Televisión”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 94 internal links, 24 external

    The homepage links to 94 pages on latina.pe and 24 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.latina.pe/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.latina.pe/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.latina.pe/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (428 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix71
  • 2 pages point its canonical at the homepage

    https://www.latina.pe/vivo and https://www.latina.pe/vod declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 7 pages share 2 titles

    /, https://www.latina.pe/vivo and https://www.latina.pe/vod all use the title “Latina Televisión”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.latina.pe/programas/arriba-mi-gente-61824/cap-tulos-completos-22145893/1/637, https://www.latina.pe/programas/por-amor-a-mi-hijo/capitulos-completos/1/13 and https://www.latina.pe/programas/kpopverso/latina-noticias/1/8 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.latina.pe/vivo and https://www.latina.pe/vod use the same meta description. A description written for each page earns more clicks.

  • 14 pages without an H1

    https://www.latina.pe/vod, https://www.latina.pe/programas/yo-soy-43547, https://www.latina.pe/programas/yo-soy-43547/capitulos-completos-t2/2/9, https://www.latina.pe/programas/arriba-mi-gente-61824, https://www.latina.pe/programas/arriba-mi-gente-61824/cap-tulos-completos-22145893/1/637 and https://www.latina.pe/programas/valentina-valiente-51247 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages with very little text

    https://www.latina.pe/programas/yo-soy-43547/capitulos-completos-t2/2/9, https://www.latina.pe/programas/arriba-mi-gente-61824/cap-tulos-completos-22145893/1/637, https://www.latina.pe/programas/valentina-valiente-51247/cap-tulos-completos-6570403/1/168, https://www.latina.pe/programas/las-vueltas-del-amor/capitulos-completos/1/56, https://www.latina.pe/programas/por-amor-a-mi-hijo/capitulos-completos/1/13 and https://www.latina.pe/programas/kpopverso/latina-noticias/1/8 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 55 third-party cookies

    55 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    64 of 64 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 419 words of copy

    The homepage carries about 419 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Comscore, Criteo, Google Ads, Google Analytics and Google Tag Manager and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at latina.pe, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Servicios Integrales De Informatica Digitalproserver Spa

Company

Founded
1983
Headquarters
Lima

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on latina.pe, including 20 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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