Website review, no card needed

latimes.com logo

latimes.com website review

Visit site (opens in a new tab)Reviewed 11 October 202625 issues · 78 checks

This review found 25 issues worth fixing on latimes.com, 7 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.3 sApr 18Oct 31.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.3 s
Apr 25, 20261.3 s
May 2, 20261.4 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
153 ms144 msApr 18Oct 3146 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026147 ms
Apr 25, 2026146 ms
May 2, 2026147 ms
May 9, 2026147 ms
May 16, 2026147 ms
May 23, 2026146 ms
May 30, 2026145 ms
Jun 6, 2026148 ms
Jun 13, 2026148 ms
Jun 20, 2026150 ms
Jun 27, 2026152 ms
Jul 4, 2026152 ms
Jul 11, 2026152 ms
Jul 18, 2026152 ms
Jul 25, 2026152 ms
Aug 1, 2026150 ms
Aug 8, 2026148 ms
Aug 15, 2026147 ms
Aug 22, 2026147 ms
Aug 29, 2026149 ms
Sep 5, 2026152 ms
Sep 12, 2026152 ms
Sep 19, 2026150 ms
Sep 26, 2026149 ms
Oct 3, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of latimes.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. latimes.com at 0.4 s0.4 s
  2. latimes.com at 0.8 s0.8 s
  3. latimes.com at 1.1 s1.1 s
  4. latimes.com at 1.5 s1.5 s
  5. latimes.com at 1.9 s1.9 s
  6. latimes.com at 2.3 s2.3 s
  7. latimes.com at 2.6 s2.6 s
  8. latimes.com at 3.0 s3.0 s

Speed

9 to fix66
  • Use efficient cache lifetimes

    1.2 s · 203 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (203 KiB).

  • 5,618 HTML elements

    The page has 5,618 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66 (desktop: 70). Pages that score under 90 lose visitors before the first paint.

  • 4 third-party services on the page

    4 third-party services load with your homepage (confiant-integrations.net, californiatimes.com and brightspotcdn.com and others), adding 1.1 MB and 566 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 336 KiB

    About 336 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 358 ms. During a long task the page ignores taps.

  • Improve image delivery

    342 KiB

    10 images could be 342 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • confiant-integrations.net adds 314 ms

    314 ms

    confiant-integrations.net costs a phone 314 ms of main-thread work and 207 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • brightspotcdn.com adds 60 ms

    60 ms

    brightspotcdn.com costs a phone 60 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 676 ms of it running JavaScript. That is comfortably low.

  • Server response: 32 ms

    32 ms

    Your server sent the HTML in 32 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By continuing, you agree to our Terms of Service, which inc…”.

  • Time to Interactive: 8.7 s

    8.7 s

    The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

  • Total Blocking Time: 359 ms

    359 ms

    Scripts block taps and scrolling for 359 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 147 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 293 ms

    293 ms

    Real visitors wait 293 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.7 MB in 58 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 58 requests on a phone: scripts 741 KiB (29), images 565 KiB (16) and fonts 251 KiB (8). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 166 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “News from California, across the nation and world - Los Angeles Times”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Rachel downgraded from ‘tropical’ storm, but stro…” and “Introducing the California Politics Podcast”). One clear main headline is easier for people and search engines.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 639 internal links, 133 external

    The homepage links to 639 pages on latimes.com and 133 external pages.

5 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California …”.

  • Canonical URL set

    The canonical URL is https://www.latimes.com/.

  • Structured data in place

    Structured data found: WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.latimes.com/sitemaps/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.latimes.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 2 crawlers

    robots.txt blocks GPTBot and ClaudeBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,226 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 12 small tap targets

    12 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://ca-times.brightspotcdn.com/resource/0000016e-6bb5-d505-abef-fbb7e4420000/styleguid…”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 10 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,108 words of copy

    The homepage carries about 3,108 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Subscribe” and “Book Club”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 14 email links.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at latimes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on latimes.com, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25