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lbforsikring.dk website review

Visit site (opens in a new tab)Reviewed 26 October 202627 issues · 80 checks

This review found 27 issues worth fixing on lbforsikring.dk, 11 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

75C

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
320 ms241 msMay 9Oct 24274 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026311 ms
May 16, 2026311 ms
May 23, 2026293 ms
May 30, 2026302 ms
Jun 6, 2026288 ms
Jun 13, 2026287 ms
Jun 20, 2026299 ms
Jun 27, 2026288 ms
Jul 4, 2026288 ms
Jul 11, 2026296 ms
Jul 18, 2026309 ms
Jul 25, 2026309 ms
Aug 1, 2026309 ms
Aug 8, 2026305 ms
Aug 15, 2026296 ms
Aug 22, 2026303 ms
Aug 29, 2026278 ms
Sep 5, 2026251 ms
Sep 12, 2026250 ms
Sep 19, 2026250 ms
Sep 26, 2026269 ms
Oct 3, 2026280 ms
Oct 10, 2026287 ms
Oct 17, 2026263 ms
Oct 24, 2026274 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.lbforsikring.dk (opens in a new tab)
Full-page screenshot of lbforsikring.dk (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lbforsikring.dk at 0.6 s0.6 s
  2. lbforsikring.dk at 1.2 s1.2 s
  3. lbforsikring.dk at 1.8 s1.8 s
  4. lbforsikring.dk at 2.3 s2.3 s
  5. lbforsikring.dk at 2.9 s2.9 s
  6. lbforsikring.dk at 3.5 s3.5 s
  7. lbforsikring.dk at 4.1 s4.1 s
  8. lbforsikring.dk at 4.7 s4.7 s

Speed

4 to fix65

  • Reduce unused JavaScript

    3.0 s · 813 KiB

    About 813 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    2.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Font display

    1.2 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.2 s).

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (piwik.pro, cookieinformation.com and Trust Pilot), adding 184 KiB and 125 ms of main-thread time.

  • Reduce unused CSS

    90 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 90 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

  • Improve image delivery

    99 KiB

    3 images could be 99 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    21 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed

  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 505 ms of it running JavaScript. That is comfortably low.

  • Server response: 122 ms

    122 ms

    Your server sent the HTML in 122 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 9.4 s

    9.4 s

    The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

  • Real-user INP: 302 ms

    302 ms

    Real visitors wait 302 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 345 ms

    345 ms

    Real visitors wait 345 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 311 ms to 274 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

  • Total Blocking Time: 62 ms

    62 ms

    Scripts block the page for only 62 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.4 g of CO₂ per visit

    0.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 53.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.6 MB in 41 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 41 requests on a phone: scripts 931 KiB (18), images 350 KiB (10) and fonts 257 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9295

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (4 elements).

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed

  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (13 characters)

    Your title is only 13 characters: “LB Forsikring”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 3 problems

    Structured data found (Organization) but with 3 problems, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 34 internal links, 5 external

    The homepage links to 34 pages on lbforsikring.dk and 5 external pages.

4 checks passed

  • One H1 headline

    Your main headline reads: “Sammen om LB Forsikring”.

  • Canonical URL set

    The canonical URL is https://www.lbforsikring.dk/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lbforsikring.dk/sitemap.xml.

AI search readiness

1 to fix88

  • Organization data is thin (1 of 6 facts)

    Your Organization JSON-LD is missing name, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.lbforsikring.dk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (359 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90

  • 15 pages without a meta description

    https://www.lbforsikring.dk/om-lb-forsikring, https://www.lbforsikring.dk/job, https://www.lbforsikring.dk/samfundsansvar, https://www.lbforsikring.dk/presse, https://www.lbforsikring.dk/kontakt and https://www.lbforsikring.dk/presse/pressemeddelelser/2026/risiko-for-vandstand and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    https://www.lbforsikring.dk/presse, https://www.lbforsikring.dk/kontakt, https://www.lbforsikring.dk/presse/pressemeddelelser/2026/risiko-for-vandstand, https://www.lbforsikring.dk/presse/pressemeddelelser/2026/skift-af-vinterdak-26, https://www.lbforsikring.dk/presse/pressemeddelelser/2026/nabohjalp-efteraar and https://www.lbforsikring.dk/om-lb-forsikring/organisationen and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://www.lbforsikring.dk/presse, https://www.lbforsikring.dk/om-lb-forsikring/organisationen, https://www.lbforsikring.dk/om-lb-forsikring/rapporter-vedtaegter-generalforsamling, https://www.lbforsikring.dk/om-lb-forsikring/redegoerelser-fra-finanstilsynet and https://www.lbforsikring.dk/om-lb-forsikring/garantifond have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    https://www.lbforsikring.dk/presse/pressemeddelelser/2026/risiko-for-vandstand, https://www.lbforsikring.dk/presse/pressemeddelelser/2026/skift-af-vinterdak-26 and https://www.lbforsikring.dk/presse/pressemeddelelser/2026/nabohjalp-efteraar took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fix93

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed

  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 341 words of copy

    The homepage carries about 341 words of visible text.

1 checks passed

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lbforsikring.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Tdc Tdc As

Company

Founded
1992
Headquarters
Farvergade

Upkeep, stack, hiring and company data from programmable.info

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