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lbs.edu.ng website review

Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 92 checks

This review found 45 issues worth fixing on lbs.edu.ng, 21 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.1 s4.5 sMay 16Oct 316.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20266.4 s
May 23, 20266.4 s
May 30, 20266.5 s
Jun 6, 20266.7 s
Jun 13, 20266.6 s
Jun 20, 20266.3 s
Jun 27, 20265.5 s
Jul 4, 20264.8 s
Jul 11, 20264.8 s
Jul 18, 20264.8 s
Jul 25, 20265.3 s
Aug 1, 20265.6 s
Aug 8, 20266.1 s
Aug 15, 20266.5 s
Aug 22, 20266.7 s
Aug 29, 20266.8 s
Sep 5, 20266.5 s
Sep 12, 20266.4 s
Sep 19, 20266.3 s
Sep 26, 20266.1 s
Oct 3, 20265.9 s
Oct 10, 20265.9 s
Oct 17, 20266.0 s
Oct 24, 20266.2 s
Oct 31, 20266.1 s
Real-visitor tap response (INP)75th percentile, phones
258 ms181 msMay 16Oct 31235 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026229 ms
May 23, 2026211 ms
May 30, 2026203 ms
Jun 6, 2026206 ms
Jun 13, 2026196 ms
Jun 20, 2026196 ms
Jun 27, 2026190 ms
Jul 4, 2026192 ms
Jul 11, 2026195 ms
Jul 18, 2026194 ms
Jul 25, 2026196 ms
Aug 1, 2026194 ms
Aug 8, 2026195 ms
Aug 15, 2026204 ms
Aug 22, 2026206 ms
Aug 29, 2026211 ms
Sep 5, 2026221 ms
Sep 12, 2026229 ms
Sep 19, 2026237 ms
Sep 26, 2026228 ms
Oct 3, 2026234 ms
Oct 10, 2026235 ms
Oct 17, 2026239 ms
Oct 24, 2026249 ms
Oct 31, 2026235 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lbs.edu.ng (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lbs.edu.ng at 1.6 s1.6 s
  2. lbs.edu.ng at 3.2 s3.2 s
  3. lbs.edu.ng at 4.8 s4.8 s
  4. lbs.edu.ng at 6.4 s6.4 s
  5. lbs.edu.ng at 8.0 s8.0 s
  6. lbs.edu.ng at 9.6 s9.6 s
  7. lbs.edu.ng at 11.2 s11.2 s
  8. lbs.edu.ng at 12.8 s12.8 s

Speed

13 to fix26
  • Use efficient cache lifetimes

    5.3 s · 4.7 MB

    165 files are served with short cache lifetimes, so returning visitors download them again (4.7 MB).

  • Render-blocking requests

    6.5 s

    58 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.5 s.

  • Reduce unused CSS

    2.9 s · 605 KiB

    About 605 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • 14,473 HTML elements

    The page has 14,473 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 12.7 s

    A phone's processor spends 12.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 2.3 s. During a long task the page ignores taps.

  • Improve image delivery

    500 ms · 885 KiB

    5 images could be 885 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 708 KiB

    About 708 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Facebook and Google Tag Manager and others), adding 1.4 MB and 707 ms of main-thread time.

  • Google CDN adds 334 ms

    334 ms

    Google CDN costs a phone 334 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Facebook adds 212 ms

    212 ms

    Facebook costs a phone 212 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 33 KiB

    33 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 15 KiB

    15 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 191 ms

    191 ms

    Your server sent the HTML in 191 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.8 s

    6.8 s

    Real visitors wait 6.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 707 ms

    707 ms

    Real visitors wait 707 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.57

    0.57

    For real visitors the layout shifts by 0.57 (75th percentile). Good is under 0.1.

  • Real-user FCP: 6.3 s

    6.3 s

    Real visitors see the first content after 6.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text ““Dear Alumni, Partners and Stakeholders, As we step into 20…”.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 3.4 s

    3.4 s

    Scripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 229 ms to 235 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 6.4 s to 6.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0.053

    0.053

    The layout barely moves while loading (CLS 0.053, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 6.3 MB in 200 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 200 requests on a phone: images 2.5 MB (41), scripts 1.9 MB (71) and stylesheets 791 KiB (63). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    116 KiB

    2 images are downloaded at several times the size a phone draws them, for example MINDS-Scholarship-At-Lagos-Business-School.jpg at 1,080 px wide, shown at 326 px. Resized copies would save about 116 KiB.

  • 5 images in older formats

    5 images (423 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (203 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 214.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7689
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 279 links without text

    279 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6, h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 337 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8580
  • 541 links with vague text

    541 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 539 links crawlers can't follow

    539 links have no real href, so search engines can't follow them.

  • Title is short (28 characters)

    Your title is only 28 characters: “Home - Lagos Business School”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“About LBS” and “Faculty and Research”). One clear main headline is easier for people and search engines.

  • Meta description is long (272 characters)

    Your meta description is 272 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1,283 internal links, 46 external

    The homepage links to 1,283 pages on lbs.edu.ng and 46 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.lbs.edu.ng/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lbs.edu.ng/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.lbs.edu.ng/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (12,103 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 13 pages without a meta description

    https://www.lbs.edu.ng/partnership-membership, https://www.lbs.edu.ng/faqs-2, https://www.lbs.edu.ng/contact, https://www.lbs.edu.ng/who-we-are, https://www.lbs.edu.ng/the-school and https://www.lbs.edu.ng/our-people and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.lbs.edu.ng/mba-document-request has no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 pages slow to respond

    https://www.lbs.edu.ng/faqs-2, https://www.lbs.edu.ng/contact, https://www.lbs.edu.ng/about-lbs, https://www.lbs.edu.ng/our-people, https://www.lbs.edu.ng/careers-at-lbs and https://www.lbs.edu.ng/executive-education/executive-programmes and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8893
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Creating a worker from 'blob:https://www.lbs.edu.ng/6255ae7b-5f3f-432a-a7a1-8ec03aa32df4' violates the following Conten…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    22 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 10,157 words of copy

    The homepage carries about 10,157 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Learn More About Us”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact”, “MBA Document Request” and “Learn More About Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 4 customer or partner logos and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lbs.edu.ng, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
AWS

Company

Founded
1991

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 45 issues on lbs.edu.ng, including 25 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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