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leedsunited.com website review

Visit site (opens in a new tab)Reviewed 28 October 202631 issues · 82 checks

This review found 31 issues worth fixing on leedsunited.com, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
98 ms80 msMay 9Oct 2496 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202687 ms
May 16, 202685 ms
May 23, 202685 ms
May 30, 202682 ms
Jun 6, 202685 ms
Jun 13, 202685 ms
Jun 20, 202687 ms
Jun 27, 202691 ms
Jul 4, 202692 ms
Jul 11, 202693 ms
Jul 18, 202694 ms
Jul 25, 202694 ms
Aug 1, 202694 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202693 ms
Aug 29, 202694 ms
Sep 5, 202693 ms
Sep 12, 202694 ms
Sep 19, 202696 ms
Sep 26, 202695 ms
Oct 3, 202695 ms
Oct 10, 202695 ms
Oct 17, 202696 ms
Oct 24, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of leedsunited.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. leedsunited.com at 0.8 s0.8 s
  2. leedsunited.com at 1.6 s1.6 s
  3. leedsunited.com at 2.5 s2.5 s
  4. leedsunited.com at 3.3 s3.3 s
  5. leedsunited.com at 4.1 s4.1 s
  6. leedsunited.com at 4.9 s4.9 s
  7. leedsunited.com at 5.7 s5.7 s
  8. leedsunited.com at 6.5 s6.5 s

Speed

11 to fix45
  • Reduce unused JavaScript

    4.2 s · 959 KiB

    About 959 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Render-blocking requests

    2.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • elfsightcdn.com adds 1.2 s

    1.2 s

    elfsightcdn.com costs a phone 1.2 s of main-thread work and 1.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.1 s · 203 KiB

    About 203 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,535 HTML elements

    The page has 4,535 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    850 ms · 1.3 MB

    31 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (elfsightcdn.com, Google Tag Manager and Google/Doubleclick Ads and others), adding 2.4 MB and 1.5 s of main-thread time.

  • Improve image delivery

    350 ms · 251 KiB

    11 images could be 251 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 174 ms

    174 ms

    Google Tag Manager costs a phone 174 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • First Contentful Paint: 9.2 s

    9.2 s

    The first text or image appears after 9.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.1 s

    17.1 s

    Your largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “James Trafford Sunderland Oct 26 Staring in warm ups”.

  • Time to Interactive: 23.8 s

    23.8 s

    The page becomes fully interactive after 23.8 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 403 ms

    403 ms

    Scripts block taps and scrolling for 403 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 196 ms

    196 ms

    Real visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 471 ms

    471 ms

    Real visitors wait 471 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 5.4 MB in 115 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 115 requests on a phone: images 2.7 MB (33), scripts 2.0 MB (39) and stylesheets 314 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Brenden_Aaronson_Sunderland_Oct_26_Battling_for_ball.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    455 KiB

    3 images are downloaded at several times the size a phone draws them, for example Newcastle-United-FC-Crest.png at 600 px wide, shown at 36 px. Resized copies would save about 455 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (471 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (471 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

Google 100100
  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 182 images in the HTML carry an alt attribute.

  • 13 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 13 WCAG 2.2 A/AA and best-practice rules on the phone render: 13 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 294 internal links, 63 external

    The homepage links to 294 pages on leedsunited.com and 63 external pages.

7 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Welcome to the official Leeds United website. All the latest news, features, videos and ticket information from Elland …”.

  • One H1 headline

    Your main headline reads: “Leeds United Football Club”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Leeds United | Official Website - Leeds United”.

  • Canonical URL set

    The canonical URL is https://www.leedsunited.com/en.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.leedsunited.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.leedsunited.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,587 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 2 pages share a title

    https://www.leedsunited.com/en and / all use the title “Leeds United | Official Website - Leeds United”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://www.leedsunited.com/en/news/category/mens, https://www.leedsunited.com/en/news/category/video, https://www.leedsunited.com/en/news/bijol-says-leeds-will-take-the-positives-from-sunderland-draw, https://www.leedsunited.com/en/news/we-had-to-dig-in-farke-reflects-on-draw-at-stadium-of-light and https://www.leedsunited.com/en/news/category/matchday have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://www.leedsunited.com/en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 pages without an H1

    https://www.leedsunited.com/en/news/trafford-takes-top-spot-in-hisense-player-of-the-match-poll, https://www.leedsunited.com/en/news/ampadus-duel-with-cairns-farke-consolation-and-off-camera-moments-from-sunderland-v-leeds, https://www.leedsunited.com/en/news/longstaff-almost-produces-silencer-graham-smyths-verdict-on-sunderland-0-0-leeds-united, https://www.leedsunited.com/en/news/stormy-stalemate-watch-highlights-from-leeds-0-0-draw-with-sunderland, https://www.leedsunited.com/en/news/daniel-farke-makes-point-declaration-after-draw-with-sunderland and https://www.leedsunited.com/en/news/bijol-says-leeds-will-take-the-positives-from-sunderland-draw and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 151 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    65 of 71 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 9 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,602 words of copy

    The homepage carries about 3,602 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REGISTER”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “SHOP”, “Shop Now” and “Buy Now”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at leedsunited.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Founded
1919
Headquarters
Leeds

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on leedsunited.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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