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leerinc.com website review

Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 101 checks

This review found 30 issues worth fixing on leerinc.com, 15 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.7 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
102 ms68 msMay 2Oct 1796 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202679 ms
May 9, 202679 ms
May 16, 202678 ms
May 23, 202677 ms
May 30, 202676 ms
Jun 6, 202672 ms
Jun 13, 202678 ms
Jun 20, 202681 ms
Jun 27, 202682 ms
Jul 4, 202683 ms
Jul 11, 202681 ms
Jul 18, 202679 ms
Jul 25, 202686 ms
Aug 1, 202687 ms
Aug 8, 202689 ms
Aug 15, 202695 ms
Aug 22, 202694 ms
Aug 29, 202694 ms
Sep 5, 202689 ms
Sep 12, 202686 ms
Sep 19, 202686 ms
Sep 26, 202688 ms
Oct 3, 202691 ms
Oct 10, 202698 ms
Oct 17, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of leerinc.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. leerinc.com at 0.7 s0.7 s
  2. leerinc.com at 1.5 s1.5 s
  3. leerinc.com at 2.2 s2.2 s
  4. leerinc.com at 2.9 s2.9 s
  5. leerinc.com at 3.7 s3.7 s
  6. leerinc.com at 4.4 s4.4 s
  7. leerinc.com at 5.1 s5.1 s
  8. leerinc.com at 5.9 s5.9 s

leerinc.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix43
  • Use efficient cache lifetimes

    5.2 s · 2.0 MB

    138 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Render-blocking requests

    4.5 s

    47 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Improve image delivery

    3.4 s · 620 KiB

    9 images could be 620 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.4 s faster on a phone.

  • Reduce unused JavaScript

    1.9 s · 727 KiB

    About 727 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 77). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and nicolaipalmkvist.com and others), adding 1.3 MB and 954 ms of main-thread time.

  • Google CDN adds 465 ms

    465 ms

    Google CDN costs a phone 465 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 213 ms

    213 ms

    Google Tag Manager costs a phone 213 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,719 HTML elements

    The page has 1,719 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 24.5 s

    24.5 s

    Your largest element takes 24.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TEMPERATURE CONTROLLED STORAGE Preserve What Matters Most V…”.

  • Time to Interactive: 25.2 s

    25.2 s

    The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 587 ms

    587 ms

    Scripts block taps and scrolling for 587 ms in total while the page loads. Good is under 200 ms.

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.7 MB in 167 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 167 requests on a phone: images 3.9 MB (27), scripts 1.8 MB (69) and fonts 376 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 227.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 195 internal links, 3 external

    The homepage links to 195 pages on leerinc.com and 3 external pages.

8 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Employee-owned since 1952. Ice merchandisers, walk-ins, reach-ins, vending machines, and trailers built to last for ret…”.

  • One H1 headline

    Your main headline reads: “Temperature Controlled Storage”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “American-Made Temperature-Controlled Storage | Leer”.

  • Canonical URL set

    The canonical URL is https://leerinc.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://leerinc.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (933 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (29 KiB, 183 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 3 pages slow to respond

    /ice-merchandisers/pallet-load-ice-merchandisers, /ice-merchandisers/international-ice-merchandisers and /walk-ins took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “[leer-widget] data-leer-config is required”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (leerinc.com).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YR1 verifies for leerinc.com and is valid for another 67 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://leerinc.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    leerinc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    leerinc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 18 years old

    18 years

    leerinc.com was registered in Dec 2007 through Porkbun LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2030

    leerinc.com is registered until Dec 2030.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 533 words of copy

    The homepage carries about 533 words of visible text.

5 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Request a Quote”, “Careers Join a team of proud owners.” and “GET A QUOTE”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:64.33.179.114 include:spfa.cpmails.com mx include:spf.protection.outlook.com include:_spf.psm.knowbe4.com in…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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