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laughingplanet.com website review

Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 99 checks

This review found 30 issues worth fixing on laughingplanet.com, 8 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.0 sMay 2Oct 171.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
90 ms71 msMay 2Oct 1788 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202675 ms
May 9, 202675 ms
May 16, 202674 ms
May 23, 202673 ms
May 30, 202673 ms
Jun 6, 202676 ms
Jun 13, 202678 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202678 ms
Jul 11, 202677 ms
Jul 18, 202677 ms
Jul 25, 202679 ms
Aug 1, 202679 ms
Aug 8, 202680 ms
Aug 15, 202680 ms
Aug 22, 202680 ms
Aug 29, 202680 ms
Sep 5, 202681 ms
Sep 12, 202684 ms
Sep 19, 202685 ms
Sep 26, 202687 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix59
  • Render-blocking requests

    1.7 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Improve image delivery

    1.4 s · 250 KiB

    3 images could be 250 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 256 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (256 KiB).

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    460 ms · 146 KiB

    About 146 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • WordPress adds 54 ms

    54 ms

    WordPress costs a phone 54 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and WordPress and others), adding 844 KiB and 450 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 468 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.6 s

    9.6 s

    Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Vegetarian. Gluten-free. Low-carb. Paleo. At Laughing Plane…”.

  • Time to Interactive: 9.6 s

    9.6 s

    The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 244 ms

    244 ms

    Scripts block taps and scrolling for 244 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 75 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 713 ms

    713 ms

    Real visitors wait 713 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (40 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 41.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.2 MB in 66 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 66 requests on a phone: scripts 578 KiB (36), images 512 KiB (8) and stylesheets 81 KiB (11). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9595
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Laughing Planet Cafe | Portland-Based, Quick-Service Healthy Dining”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 15 internal links, 9 external

    The homepage links to 15 pages on laughingplanet.com and 9 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Laughing Planet Cafe: Serving food that is good for people and the planet. Our menu offers a mix of vegetarian, vegan, …”.

  • One H1 headline

    Your main headline reads: “THE RARE INTERSECTION OF FAST AND HEALTHY.”.

  • Canonical URL set

    The canonical URL is https://laughingplanet.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://laughingplanet.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (200 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    /shop has no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 7 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9697
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    19 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 1 broken external link

    1 link to other sites is dead, for example https://laughingplanet.olo.com/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (laughingplanet.com).

  • Valid certificate (77 days left)

    The certificate from Google Trust Services · WE1 verifies for laughingplanet.com and is valid for another 77 days.

  • http:// redirects to https

    http://laughingplanet.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    laughingplanet.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    laughingplanet.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    laughingplanet.com was registered in Sep 1999 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2028

    laughingplanet.com is registered until Sep 2028.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 170 words

    The homepage has only about 170 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “ORDER ONLINE”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Learn more”, “Order Online” and “Shop”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.laughingplanet_com._d.easydmarc.pro exists:%{i}._spf.inkyphishfence.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.4.2; the current release is 7.1.3.

Stack

CMS
WordPress 6.4.2
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics

Company

Founded
1995
Headquarters
Portland

Upkeep, stack, hiring and company data from programmable.info

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