lepetitballon.lu website review

About 499 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

30 files are served with short cache lifetimes, so returning visitors download them again (500 KiB).

A phone's processor spends 4.7 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (FontAwesome CDN, Klaviyo and Google Tag Manager and others), adding 1.9 MB and 1.4 s of main-thread time.

4 images could be 449 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

FontAwesome CDN costs a phone 294 ms of main-thread work and 144 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 217 ms of main-thread work and 644 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 208 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 89 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

38 KiB could be saved by minifying JavaScript.

16 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Le cadeau qui dure Chaque mois deux vins à déguster chez lu…”.

Visually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.9 MB in 507 requests on a phone: scripts 1.9 MB (132), other files 1.6 MB (301) and images 649 KiB (17). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example 2510-hero-abo-inter-BE-4-5.jpg at 800 px wide, shown at 163 px. Resized copies would save about 95 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 86 characters, so Google will cut it off around 60: “Abonnement de box de vin et bière | Cadeaux et achat de vin en ligne – Le Petit Ballon”.

Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (LiquorStore, Organization, Person and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://www.lepetitballon.com)”.

The homepage links to 34 pages on lepetitballon.lu and 4 external pages.

Your homepage links to https://www.lepetitballon.lu/products/abonnement-biere-sans-pression, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.lepetitballon.lu/pages/abonnement-vin-cadeau is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.lepetitballon.lu/pages/abonnement-international and https://www.lepetitballon.lu/pages/abonnement-vin all use the title “Box vin : abonnement vin pour soi ou à offrir - Le Petit Ballon 🍷”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.lepetitballon.lu/pages/abonnement-vin-cadeau, https://www.lepetitballon.lu/pages/cadeau and https://www.lepetitballon.lu/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.lepetitballon.lu/pages/abonnement-international and https://www.lepetitballon.lu/pages/abonnement-vin use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.lepetitballon.lu/pages/abonnement-international, whose canonical is https://www.lepetitballon.lu/pages/abonnement-vin. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.lepetitballon.lu/pages/abonnement-vin-cadeau has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=247013267&tm=gtm002&Ver=2&mid=cc782f8b-c0b3-4383-86dc-2b3119872ccc&bo=2&gtm_tag_source=1&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Abonnement%20de%20box%20de%.

7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 408 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.