lepetitballon.pt website review

A phone's processor spends 6.7 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (FontAwesome CDN, Google Tag Manager and Klaviyo and others), adding 1.9 MB and 1.9 s of main-thread time.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 511 KiB of JavaScript is downloaded but never used on this page.

30 files are served with short cache lifetimes, so returning visitors download them again (501 KiB).

FontAwesome CDN costs a phone 413 ms of main-thread work and 144 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 358 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 386 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Klaviyo costs a phone 313 ms of main-thread work and 644 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 123 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.

About 85 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

38 KiB could be saved by minifying JavaScript.

16 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “O presente que dura Todos os meses, dois vinhos para degust…”.

Scripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.9 MB in 504 requests on a phone: scripts 1.9 MB (130), other files 1.6 MB (299) and images 649 KiB (17). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example 2510-hero-abo-inter-BE-4-5.jpg at 800 px wide, shown at 163 px. Resized copies would save about 95 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 166.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 93 characters, so Google will cut it off around 60: “Assinatura de caixa de vinho e cerveja | Presentes e compra de vinho online – Le Petit Ba…”.

Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (LiquorStore, Organization, Person and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://www.lepetitballon.com)”.

The homepage links to 34 pages on lepetitballon.pt and 4 external pages.

Your homepage links to https://www.lepetitballon.pt/products/abonnement-biere-sans-pression, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.lepetitballon.pt/pages/abonnement-vin-cadeau is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.lepetitballon.pt/pages/abonnement-international, https://www.lepetitballon.pt/pages/subscricao-vinho and https://www.lepetitballon.pt/pages/abonnement-vin all use the title “Caixa de vinho : assinatura de vinho para si ou para oferecer - Le Pe…”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.lepetitballon.pt/pages/abonnement-vin-cadeau, https://www.lepetitballon.pt/pages/presente, https://www.lepetitballon.pt/pages/cadeau and https://www.lepetitballon.pt/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.lepetitballon.pt/pages/abonnement-international, https://www.lepetitballon.pt/pages/subscricao-vinho and https://www.lepetitballon.pt/pages/abonnement-vin use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.lepetitballon.pt/pages/abonnement-international, whose canonical is https://www.lepetitballon.pt/pages/subscricao-vinho. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.lepetitballon.pt/pages/abonnement-vin-cadeau has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 8 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=247013267&tm=gtm002&Ver=2&mid=682922b5-2998-4e3f-81a3-14b069d41d01&bo=2&gtm_tag_source=1&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Assinatura%20de%20caixa%20d.

7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 380 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.