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lepuju.com website review

Visit site (opens in a new tab)Reviewed 13 November 202633 issues · 88 checks

This review found 33 issues worth fixing on lepuju.com, 9 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.4 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
115 ms82 msMay 23Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026103 ms
May 30, 2026104 ms
Jun 6, 2026109 ms
Jun 13, 2026108 ms
Jun 20, 2026105 ms
Jun 27, 2026111 ms
Jul 4, 2026100 ms
Jul 11, 2026104 ms
Jul 18, 2026101 ms
Jul 25, 202695 ms
Aug 1, 202698 ms
Aug 8, 202696 ms
Aug 15, 202697 ms
Aug 22, 202698 ms
Aug 29, 202698 ms
Sep 5, 202692 ms
Sep 12, 202687 ms
Sep 19, 202686 ms
Sep 26, 202686 ms
Oct 3, 202686 ms
Oct 10, 202687 ms
Oct 17, 202690 ms
Oct 24, 202689 ms
Oct 31, 2026100 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lepuju.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lepuju.com at 0.4 s0.4 s
  2. lepuju.com at 0.8 s0.8 s
  3. lepuju.com at 1.1 s1.1 s
  4. lepuju.com at 1.5 s1.5 s
  5. lepuju.com at 1.9 s1.9 s
  6. lepuju.com at 2.3 s2.3 s
  7. lepuju.com at 2.6 s2.6 s
  8. lepuju.com at 3.0 s3.0 s

Speed

10 to fix71
  • Improve image delivery

    2.1 s · 885 KiB

    20 images could be 885 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • 3,963 HTML elements

    The page has 3,963 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    600 ms · 653 KiB

    About 653 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (pages.dev, Shopify and Google Tag Manager and others), adding 1.0 MB and 387 ms of main-thread time.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 521 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    300 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    269 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (269 KiB).

  • pages.dev adds 171 ms

    171 ms

    pages.dev costs a phone 171 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 29.7 s

    29.7 s

    Your largest element takes 29.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “【2月中旬入荷次第お届けのご予約】anuke(アンヌーク) Washer Knit Cardigan 62710511.”.

  • Time to Interactive: 33.5 s

    33.5 s

    The page becomes fully interactive after 33.5 s. Good is under 3.8 s.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 449 ms

    449 ms

    Real visitors wait 449 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 80 ms

    80 ms

    Scripts block the page for only 80 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 7.4 MB in 218 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 218 requests on a phone: fonts 4.0 MB (2), images 1.3 MB (33) and scripts 1.1 MB (68). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    53 KiB

    1 image is downloaded at several times the size a phone draws it, for example Frame_1.png at 800 px wide, shown at 190 px. Resized copies would save about 53 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (107 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.08 g of CO₂e: 250.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8892
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • <td> elements in a large <table> do not have table headers.

    <td> elements in a large <table> do not have table headers. (2 elements).

2 checks passed
  • Every image has alt text

    All 95 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 8 links crawlers can't follow

    8 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • 510 internal links, 11 external

    The homepage links to 510 pages on lepuju.com and 11 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “LePujuは世界中の可愛いお洋服が揃うお店です。misha&puffやApolinaなど海外ブランドはもちろんミナペルホネンなどの日本のお洋服も。 滋賀のショップでは実際に商品をご覧いただけるため、他とは一味違う個性的なおしゃれを楽しみ…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “LePuju, a select shop for imported children's clothing”.

  • Canonical URL set

    The canonical URL is https://lepuju.com/en.

  • Structured data in place

    Structured data found: BreadcrumbList, ItemList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lepuju.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,654 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lepuju.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://lepuju.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://lepuju.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 pages without a meta description

    https://lepuju.com/customer_authentication/redirect, https://lepuju.com/en/collections/all, https://lepuju.com/en/collections/baby, https://lepuju.com/en/collections/outer_baby, https://lepuju.com/en/collections/tops_baby and https://lepuju.com/en/collections/bottoms_baby and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://lepuju.com/customer_authentication/redirect and https://lepuju.com/en/collections/shoes_baby have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://lepuju.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,125 words of copy

    The homepage carries about 1,125 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “8/28 Lali kids 24AW start” and “8/30 21:00~ &PAL 24AW start”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “8/28 Lali kids 24AW start”, “8/30 21:00~ &PAL 24AW start” and “8/20 17:00~ mini rodini 24AW drop2 start”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lepuju.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Searchpie Seo Speed · Judge Me Reviews · Selling Periods · Version · Promolayer · Release · Mr Point · Prod 1367 1341729e · pages.dev · nfcube.com · herokuapp.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on lepuju.com, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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