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lessultanas.com website review

Visit site (opens in a new tab)Reviewed 11 November 202620 issues · 71 checks

This review found 20 issues worth fixing on lessultanas.com, 5 of them high impact, across 71 checks. The most urgent: page weight: 6.6 MB in 90 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

87B

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
1.0 s765 msMay 23Nov 7895 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026855 ms
May 30, 2026831 ms
Jun 6, 2026794 ms
Jun 13, 2026798 ms
Jun 20, 2026803 ms
Aug 1, 2026886 ms
Aug 8, 2026951 ms
Aug 15, 2026963 ms
Aug 22, 2026973 ms
Aug 29, 2026985 ms
Sep 5, 2026935 ms
Sep 19, 2026901 ms
Sep 26, 2026861 ms
Oct 3, 2026839 ms
Oct 10, 2026829 ms
Oct 17, 2026863 ms
Oct 24, 2026888 ms
Oct 31, 2026883 ms
Nov 7, 2026895 ms
Real-visitor tap response (INP)75th percentile, phones
165 ms123 msMay 23Nov 7143 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026128 ms
May 30, 2026130 ms
Jun 6, 2026129 ms
Jun 13, 2026136 ms
Aug 8, 2026160 ms
Aug 15, 2026154 ms
Aug 22, 2026155 ms
Aug 29, 2026149 ms
Oct 10, 2026146 ms
Oct 17, 2026144 ms
Oct 24, 2026145 ms
Oct 31, 2026138 ms
Nov 7, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

lessultanas.com (opens in a new tab)
Full-page screenshot of lessultanas.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lessultanas.com at 0.4 s0.4 s
  2. lessultanas.com at 0.8 s0.8 s
  3. lessultanas.com at 1.1 s1.1 s
  4. lessultanas.com at 1.5 s1.5 s
  5. lessultanas.com at 1.9 s1.9 s
  6. lessultanas.com at 2.3 s2.3 s
  7. lessultanas.com at 2.6 s2.6 s
  8. lessultanas.com at 3.0 s3.0 s

Speed

4 to fix89

  • Improve image delivery

    650 ms · 679 KiB

    9 images could be 679 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 2,941 HTML elements

    The page has 2,941 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 56 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    6 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Shopify, gtranslate.net and shop.app), adding 27 KiB and 0 ms of main-thread time.

2 checks passed

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 61 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix100

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Γ”.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 128 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 143 ms

    143 ms

    Real visitors wait 143 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 467 ms

    467 ms

    Real visitors wait 467 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 3.8 s

    3.8 s

    The page is fully interactive after 3.8 s.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.7 s

    1.7 s

    Visually, the page fills in at 1.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70

  • Page weight: 6.6 MB in 90 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 90 requests on a phone: media 5.0 MB (1), images 1.3 MB (20) and scripts 178 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 225.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9295

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

1 checks passed

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586

  • Title is short (28 characters)

    Your title is only 28 characters: “Les Sultanas - Hijabi Club ♥”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 125 internal links, 13 external

    The homepage links to 125 pages on lessultanas.com and 13 external pages.

6 checks passed

  • Meta description: 142 characters

    Your meta description is 142 characters: “The hijab brand everyone’s talking about. Dreamy chiffon khimars and jilbabs. Effortless French design. Worn by the coo…”.

  • Canonical URL set

    The canonical URL is https://lessultanas.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lessultanas.com/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,944 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lessultanas.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68

  • 1 page without a title

    https://lessultanas.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://lessultanas.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 8 pages without a meta description

    https://lessultanas.com/collections/all, https://lessultanas.com/customer_authentication/redirect, https://lessultanas.com/policies/shipping-policy, https://lessultanas.com/collections/hijabs, https://lessultanas.com/collections/satin-silk-hijabs and https://lessultanas.com/collections/butterfly-khimars and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://lessultanas.com/customer_authentication/redirect, https://lessultanas.com/collections/hijabs, https://lessultanas.com/collections/hijabs-jersey-premium, https://lessultanas.com/collections/organic-modal-hijabs, https://lessultanas.com/collections/flower-chiffon-hijabs and https://lessultanas.com/collections/hijabs-soie-de-medine and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

3 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 100100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 293 words of copy

    The homepage carries about 293 words of visible text.

2 checks passed

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop All”, “Pre Order Updates & Policy” and “Contact”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lessultanas.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Fera · Nova Multi Currency Converter · Pushowl · gtranslate.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 20 issues on lessultanas.com, including 5 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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