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lesportsac.com website review
Visit site (opens in a new tab)Reviewed 9 November 202621 issues · 78 checks
This review found 21 issues worth fixing on lesportsac.com, 3 of them high impact, across 78 checks. The most urgent: no social proof. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,071 of 98,616 reviewed websitesbeats 97%
- #983 of 53,873 online storesbeats 97%
- #950 of 48,870 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 122 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 123 ms |
| Jun 6, 2026 | 126 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 131 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 131 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 124 ms |
| Oct 10, 2026 | 122 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 130 ms |
| Oct 31, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 1.3 MB and 433 ms of main-thread time.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,346 HTML elements
The page has 2,346 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 49 ms
49 msShopify costs a phone 49 ms of main-thread work and 762 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 236 KiBAbout 236 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
237 KiB17 files are served with short cache lifetimes, so returning visitors download them again (237 KiB).
Improve image delivery
174 KiB12 images could be 174 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 11.4 s
11.4 sThe page becomes fully interactive after 11.4 s. Good is under 3.8 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 115 ms
115 msReal visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 543 ms
543 msReal visitors wait 543 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 46 ms
46 msScripts block the page for only 46 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.7 MB in 316 requests
3.7 MBYour homepage downloads 3.7 MB in 316 requests on a phone: other files 1.5 MB (162), images 1.1 MB (65) and scripts 1,001 KiB (75). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 126.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Banner landmark should not be contained in another landmark (2 elements)
Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
170 internal links, 17 external
The homepage links to 170 pages on lesportsac.com and 17 external pages.
8 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Shop LeSportsac.com for handbags, tote bags, crossbody bags, weekender bags, and more at great prices! FREE SHIPPING av…”.
One H1 headline
Your main headline reads: “LeSportsac”.
Title: 31 characters
Your title is a healthy 31 characters: “LIGHTEN YOUR WORLD – LeSportsac”.
Canonical URL set
The canonical URL is https://www.lesportsac.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lesportsac.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.lesportsac.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (902 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.lesportsac.com/blogs/journal/lesportsac-x-hello-kitty-2026 has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=15005822&tm=gtm002&Ver=2&mid=a94e09a6-e10e-4cbe-96f5-c2a55f1ac33e&bo=1&sid=68658f20dbe911f1b15cdbe9a1fc3ad7&vid=6865af40dbe911f18003cd9e5d4b1edc&vids=1&msclkid=N&pi=91.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “_swat is not defined”.
2 checks passed
Tap targets are thumb-sized
38 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 272 words of copy
The homepage carries about 272 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up & Get 15% OFF Your First Order” and “Back In Stock! Shop LeSportsac x Miffy”.
13 calls to action
The homepage has 13 calls to action, for example “Sign Up & Get 15% OFF Your First Order”, “Back In Stock! Shop LeSportsac x Miffy” and “Shop New Arrivals Sub nav item - 1 - 1”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lesportsac.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Judge Me Reviews · Klaviyo Email Marketing Sms · Thoughtmetric · Gdpr Cookie Consent · Swym Wishlist Plus · dualsidedapp.com · shareasale.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Founded
- 1974
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on lesportsac.com, including 9 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.