lincnyc.org website review

About 397 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

Your mobile performance score is 56 (desktop: 58). Pages that score under 90 lose visitors before the first paint.

3 images could be 116 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

Google Tag Manager costs a phone 400 ms of main-thread work and 656 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 657 KiB and 400 ms of main-thread time.

8 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “When a Community Reads, Children Succeed.”.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (383 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (52 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 65 pages on lincnyc.org and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://lincnyc.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://lincnyc.org/lincs-story/our-team, https://lincnyc.org/what-we-do/collaborative-work and https://lincnyc.org/for-families/lets-chat have no meta description, so Google writes the search snippet from whatever text it finds.

https://lincnyc.org/lincs-story, https://lincnyc.org/lincs-story/our-team, https://lincnyc.org/lincs-story/board, https://lincnyc.org/lincs-story/linc-in-the-news, https://lincnyc.org/lincs-story/job-seekers and https://lincnyc.org/what-we-do and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://lincnyc.org/lincs-story, https://lincnyc.org/lincs-story/board, https://lincnyc.org/lincs-story/linc-in-the-news, https://lincnyc.org/lincs-story/job-seekers, https://lincnyc.org/what-we-do and https://lincnyc.org/for-families and 2 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 423 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.