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linear.app website review
Visit site (opens in a new tab)Reviewed 11 October 202635 issues · 98 checks
This review found 35 issues worth fixing on linear.app, 16 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Linear
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 6.3 s |
| Apr 25, 2026 | 6.3 s |
| May 2, 2026 | 6.1 s |
| May 9, 2026 | 6.1 s |
| May 16, 2026 | 6.1 s |
| May 23, 2026 | 6.2 s |
| May 30, 2026 | 6.4 s |
| Jun 6, 2026 | 6.5 s |
| Jun 13, 2026 | 6.5 s |
| Jun 20, 2026 | 6.5 s |
| Jun 27, 2026 | 6.6 s |
| Jul 4, 2026 | 6.7 s |
| Jul 11, 2026 | 6.8 s |
| Jul 18, 2026 | 6.8 s |
| Jul 25, 2026 | 6.7 s |
| Aug 1, 2026 | 6.6 s |
| Aug 8, 2026 | 6.6 s |
| Aug 15, 2026 | 6.6 s |
| Aug 22, 2026 | 6.5 s |
| Aug 29, 2026 | 6.5 s |
| Sep 5, 2026 | 6.5 s |
| Sep 12, 2026 | 6.5 s |
| Sep 19, 2026 | 6.5 s |
| Sep 26, 2026 | 6.4 s |
| Oct 3, 2026 | 6.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 217 ms |
| Apr 25, 2026 | 222 ms |
| May 2, 2026 | 220 ms |
| May 9, 2026 | 211 ms |
| May 16, 2026 | 208 ms |
| May 23, 2026 | 203 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 211 ms |
| Jun 13, 2026 | 211 ms |
| Jun 20, 2026 | 214 ms |
| Jun 27, 2026 | 223 ms |
| Jul 4, 2026 | 233 ms |
| Jul 11, 2026 | 237 ms |
| Jul 18, 2026 | 231 ms |
| Jul 25, 2026 | 220 ms |
| Aug 1, 2026 | 212 ms |
| Aug 8, 2026 | 211 ms |
| Aug 15, 2026 | 215 ms |
| Aug 22, 2026 | 218 ms |
| Aug 29, 2026 | 221 ms |
| Sep 5, 2026 | 226 ms |
| Sep 12, 2026 | 224 ms |
| Sep 19, 2026 | 224 ms |
| Sep 26, 2026 | 219 ms |
| Oct 3, 2026 | 212 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.3 s
linear.app does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.3 s48 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Reduce unused JavaScript
1.5 s · 250 KiBAbout 250 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 40
40/100Your mobile performance score is 40 (desktop: 43). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,427 HTML elements
The page has 4,427 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.
Improve image delivery
214 KiB6 images could be 214 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
86 KiB11 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 47 ms
47 msYour server sent the HTML in 47 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 17.6 s
17.6 sYour largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
First Contentful Paint: 4.9 s
4.9 sThe first text or image appears after 4.9 s on a phone. Good is under 1.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 674 ms
674 msScripts block taps and scrolling for 674 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 229 ms
229 msReal visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 217 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 6.3 s to 6.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 787 ms
787 msReal visitors wait 787 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 385 requests
2.9 MBYour homepage downloads 2.9 MB in 385 requests on a phone: scripts 1.4 MB (290), fonts 504 KiB (2) and other files 325 KiB (11). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 38 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (64 characters)
Your meta description is only 64 characters: “Purpose-built for planning and building products with AI agents.”. 70 to 160 characters is enough to sell the click.
69 internal links, 4 external
The homepage links to 69 pages on linear.app and 4 external pages.
6 checks passed
One H1 headline
Your main headline reads: “The product development system for teams and agentsThe product developmentsystem for teams and agentsThe product develo…”.
Title: 43 characters
Your title is a healthy 43 characters: “Linear – The system for product development”.
Canonical URL set
The canonical URL is https://linear.app/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://linear.app/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,489 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (9 KiB, 136 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
/homepage declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and /homepage all use the title “Linear – The system for product development”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/now/introducing-loops has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages share a meta description
/changelog/2026-10-08-stacked-pull-requests, /changelog/2026-09-24-new-controls-for-linear-coding-agent, /changelog/2026-09-14-loops-for-product-management and /changelog/2026-09-03-priority-inbox use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
/changelog/2026-10-08-stacked-pull-requests, /changelog/2026-09-24-new-controls-for-linear-coding-agent, /changelog/2026-09-14-loops-for-product-management and /changelog/2026-09-03-priority-inbox have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
27 small tap targets
27 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (linear.app).
Valid certificate (87 days left)
The certificate from Google Trust Services · WE1 verifies for linear.app and is valid for another 87 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://linear.app redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
linear.app has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
linear.app's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 8 years old
8 yearslinear.app was registered in May 2018 through CloudFlare, Inc.. An established domain carries more trust with email providers and search engines.
Registered until May 2030
linear.app is registered until May 2030.
Content and conversion
Thin social proof
Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 559 words of copy
The homepage carries about 559 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up”.
14 calls to action
The homepage has 14 calls to action, for example “Pricing”, “Contact” and “Sign up”.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mtasv.net include:44092442.spf10.hubspotemail.net include:amazonses.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Go beyond the website
What your $25 Growth Playbook adds
This free review found 35 issues on linear.app, including 15 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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