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linear.app website review

Visit site (opens in a new tab)Reviewed 11 October 202635 issues · 98 checks

This review found 35 issues worth fixing on linear.app, 16 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Linear

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.0 s6.0 sApr 18Oct 36.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20266.3 s
Apr 25, 20266.3 s
May 2, 20266.1 s
May 9, 20266.1 s
May 16, 20266.1 s
May 23, 20266.2 s
May 30, 20266.4 s
Jun 6, 20266.5 s
Jun 13, 20266.5 s
Jun 20, 20266.5 s
Jun 27, 20266.6 s
Jul 4, 20266.7 s
Jul 11, 20266.8 s
Jul 18, 20266.8 s
Jul 25, 20266.7 s
Aug 1, 20266.6 s
Aug 8, 20266.6 s
Aug 15, 20266.6 s
Aug 22, 20266.5 s
Aug 29, 20266.5 s
Sep 5, 20266.5 s
Sep 12, 20266.5 s
Sep 19, 20266.5 s
Sep 26, 20266.4 s
Oct 3, 20266.3 s
Real-visitor tap response (INP)75th percentile, phones
242 ms198 msApr 18Oct 3212 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026217 ms
Apr 25, 2026222 ms
May 2, 2026220 ms
May 9, 2026211 ms
May 16, 2026208 ms
May 23, 2026203 ms
May 30, 2026205 ms
Jun 6, 2026211 ms
Jun 13, 2026211 ms
Jun 20, 2026214 ms
Jun 27, 2026223 ms
Jul 4, 2026233 ms
Jul 11, 2026237 ms
Jul 18, 2026231 ms
Jul 25, 2026220 ms
Aug 1, 2026212 ms
Aug 8, 2026211 ms
Aug 15, 2026215 ms
Aug 22, 2026218 ms
Aug 29, 2026221 ms
Sep 5, 2026226 ms
Sep 12, 2026224 ms
Sep 19, 2026224 ms
Sep 26, 2026219 ms
Oct 3, 2026212 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of linear.app (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. linear.app at 0.7 s0.7 s
  2. linear.app at 1.3 s1.3 s
  3. linear.app at 2.0 s2.0 s
  4. linear.app at 2.6 s2.6 s
  5. linear.app at 3.3 s3.3 s
  6. linear.app at 3.9 s3.9 s
  7. linear.app at 4.6 s4.6 s
  8. linear.app at 5.3 s5.3 s

linear.app does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix40
  • Render-blocking requests

    3.3 s

    48 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

  • Reduce unused JavaScript

    1.5 s · 250 KiB

    About 250 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 43). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,427 HTML elements

    The page has 4,427 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Improve image delivery

    214 KiB

    6 images could be 214 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    86 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 47 ms

    47 ms

    Your server sent the HTML in 47 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 674 ms

    674 ms

    Scripts block taps and scrolling for 674 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 229 ms

    229 ms

    Real visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 217 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 6.3 s to 6.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 787 ms

    787 ms

    Real visitors wait 787 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 385 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 385 requests on a phone: scripts 1.4 MB (290), fonts 504 KiB (2) and other files 325 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8190
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (64 characters)

    Your meta description is only 64 characters: “Purpose-built for planning and building products with AI agents.”. 70 to 160 characters is enough to sell the click.

  • 69 internal links, 4 external

    The homepage links to 69 pages on linear.app and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “The product development system for teams and agentsThe product developmentsystem for teams and agentsThe product develo…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Linear – The system for product development”.

  • Canonical URL set

    The canonical URL is https://linear.app/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://linear.app/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,489 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (9 KiB, 136 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    /homepage declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /homepage all use the title “Linear – The system for product development”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /now/introducing-loops has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    /changelog/2026-10-08-stacked-pull-requests, /changelog/2026-09-24-new-controls-for-linear-coding-agent, /changelog/2026-09-14-loops-for-product-management and /changelog/2026-09-03-priority-inbox use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    /changelog/2026-10-08-stacked-pull-requests, /changelog/2026-09-24-new-controls-for-linear-coding-agent, /changelog/2026-09-14-loops-for-product-management and /changelog/2026-09-03-priority-inbox have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 27 small tap targets

    27 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (linear.app).

  • Valid certificate (87 days left)

    The certificate from Google Trust Services · WE1 verifies for linear.app and is valid for another 87 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://linear.app redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    linear.app has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    linear.app's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 8 years old

    8 years

    linear.app was registered in May 2018 through CloudFlare, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until May 2030

    linear.app is registered until May 2030.

Content and conversion

3 to fix70
  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 559 words of copy

    The homepage carries about 559 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign up”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Pricing”, “Contact” and “Sign up”.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mtasv.net include:44092442.spf10.hubspotemail.net include:amazonses.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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