liquidforce.com website review

7 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

YouTube costs a phone 1.1 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.9 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, Optanon and Shopify and others), adding 3.5 MB and 2.4 s of main-thread time.

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

Optanon costs a phone 437 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 377 ms of main-thread work and 721 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,391 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 204 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 files are served with short cache lifetimes, so returning visitors download them again (200 KiB).

Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

29 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB JavaScript is shipped twice across bundles.

Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s.

The page becomes fully interactive after 32.4 s. Good is under 3.8 s.

Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.5 MB in 432 requests on a phone: images 4.1 MB (33), scripts 3.2 MB (120) and other files 1.3 MB (243). Under 2 MB keeps phones on slow connections fast.

4 images weigh 2.4 MB together. On a phone connection a single image that size takes seconds.

2026_Comp_Vests_-_Better_Fits_-_Mobile_1080x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example 2026-mobile-menu-site-live-26-surf.jpg at 1,080 px wide, shown at 330 px. Resized copies would save about 31 KiB.

2 images (275 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (83 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.70 g of CO₂e: 324.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“Liquid Force Wakeboards” and “Search”). One clear main headline is easier for people and search engines.

3 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 202 pages on liquidforce.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.liquidforce.com/pages/lookbook declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://www.liquidforce.com/pages/lookbook all use the title “Wakeboards, Wakesurfs, and Foil Gear - Liquid Force”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.liquidforce.com/pages/support, https://www.liquidforce.com/blogs/our-blog and https://www.liquidforce.com/pages/faqs have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.liquidforce.com/pages/lfn-deals and https://www.liquidforce.com/pages/2025-lfn-deals use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 361 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.