livesportinggoods.com website review

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

5 images could be 306 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

4 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics and others), adding 395 KiB and 115 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

About 74 KiB of JavaScript is downloaded but never used on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 0.203 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images are downloaded at several times the size a phone draws them, for example basketball.jpg at 1,600 px wide, shown at 350 px. Resized copies would save about 175 KiB.

2 images (317 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.34 g of CO₂e: 40.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (8 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

The homepage links to 65 pages on livesportinggoods.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://livesportinggoods.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://livesportinggoods.com/how-it-works, https://livesportinggoods.com/shop/baseball-softball, https://livesportinggoods.com/product/momentec-raigr4-5-pocket-integrated-girdle and https://livesportinggoods.com/product/momentec-229548-60-40-fleece-jogger took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 714 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.