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lmc.edu website review

Visit site (opens in a new tab)Reviewed 31 October 202643 issues · 91 checks

This review found 43 issues worth fixing on lmc.edu, 11 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s909 msMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.0 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.4 s
Oct 3, 20261.7 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
162 ms117 msMay 9Oct 24150 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026137 ms
May 16, 2026135 ms
May 23, 2026137 ms
May 30, 2026136 ms
Jun 6, 2026133 ms
Jun 13, 2026129 ms
Jun 20, 2026128 ms
Jun 27, 2026128 ms
Jul 4, 2026127 ms
Jul 11, 2026128 ms
Jul 18, 2026129 ms
Jul 25, 2026126 ms
Aug 1, 2026122 ms
Aug 8, 2026122 ms
Aug 15, 2026127 ms
Aug 22, 2026137 ms
Aug 29, 2026144 ms
Sep 5, 2026146 ms
Sep 12, 2026151 ms
Sep 19, 2026152 ms
Sep 26, 2026155 ms
Oct 3, 2026157 ms
Oct 10, 2026157 ms
Oct 17, 2026157 ms
Oct 24, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lmc.edu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lmc.edu at 0.7 s0.7 s
  2. lmc.edu at 1.4 s1.4 s
  3. lmc.edu at 2.1 s2.1 s
  4. lmc.edu at 2.7 s2.7 s
  5. lmc.edu at 3.4 s3.4 s
  6. lmc.edu at 4.1 s4.1 s
  7. lmc.edu at 4.8 s4.8 s
  8. lmc.edu at 5.5 s5.5 s

Speed

11 to fix62
  • Use efficient cache lifetimes

    2.5 s · 11.7 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (11.7 MB).

  • Render-blocking requests

    1.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Improve image delivery

    950 ms · 1.1 MB

    8 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and taggbox.com and others), adding 2.0 MB and 862 ms of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Font display

    500 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

  • Reduce unused CSS

    450 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 328 ms

    328 ms

    Google Tag Manager costs a phone 328 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 266 ms. During a long task the page ignores taps.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • bc0a.com adds 39 ms

    39 ms

    bc0a.com costs a phone 39 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 222 KiB

    About 222 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 15 KiB

    15 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    150 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Future Elevated”.

  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 208 ms

    208 ms

    Scripts block taps and scrolling for 208 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 167 ms

    167 ms

    Real visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 13.7 MB in 194 requests

    13.7 MB

    Your homepage downloads 13.7 MB in 194 requests on a phone: media 10.4 MB (1), images 2.0 MB (41) and scripts 960 KiB (75). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (448 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    109 KiB

    2 images are downloaded at several times the size a phone draws them, for example alumni-awards-2026.png at 750 px wide, shown at 187 px. Resized copies would save about 109 KiB.

  • About 3.9 g of CO₂ per visit

    3.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.89 g of CO₂e: 466.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8791
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).

  • 162 form fields without a label

    162 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8586
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (314 characters)

    Your meta description is 314 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 127 internal links, 25 external

    The homepage links to 127 pages on lmc.edu and 25 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Welcome to Lees-McRae College”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Lees-McRae College | Banner Elk, North Carolina”.

  • Canonical URL set

    The canonical URL is https://www.lmc.edu/index.htm.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lmc.edu/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.lmc.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (673 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://www.lmc.edu/students/bobcat-connect.htm is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 11 pages without a meta description

    https://www.lmc.edu/alumni/index.htm, https://www.lmc.edu/families.htm, https://www.lmc.edu/community/index.htm, https://www.lmc.edu/students/bobcat-connect.htm, https://www.lmc.edu/giving/index.htm and https://www.lmc.edu/online-programs/index.htm and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages slow to respond

    https://www.lmc.edu/community/index.htm, https://www.lmc.edu/directory/index.htm, https://www.lmc.edu/giving/index.htm, https://www.lmc.edu/about/index.htm, https://www.lmc.edu/about/strategic-plan-2030/index.htm and https://www.lmc.edu/about/sustainability.htm took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'appendChild')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    17 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 314 words of copy

    The homepage carries about 314 words of visible text.

6 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Request Information”, “Apply Now” and “Schedule”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lmc.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
CloudFront

Company

Founded
1900

Upkeep, stack, hiring and company data from programmable.info

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