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locatel.com.ve website review
Visit site (opens in a new tab)Reviewed 3 November 202657 issues · 93 checks
This review found 57 issues worth fixing on locatel.com.ve, 17 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.5 s |
| May 23, 2026 | 5.4 s |
| May 30, 2026 | 5.4 s |
| Jun 6, 2026 | 4.9 s |
| Jun 13, 2026 | 4.4 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 4.0 s |
| Oct 31, 2026 | 4.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 202 ms |
| May 23, 2026 | 202 ms |
| May 30, 2026 | 202 ms |
| Jun 6, 2026 | 246 ms |
| Jun 13, 2026 | 328 ms |
| Jun 20, 2026 | 449 ms |
| Jun 27, 2026 | 545 ms |
| Jul 4, 2026 | 551 ms |
| Jul 11, 2026 | 554 ms |
| Jul 18, 2026 | 557 ms |
| Jul 25, 2026 | 562 ms |
| Aug 1, 2026 | 564 ms |
| Aug 8, 2026 | 563 ms |
| Aug 15, 2026 | 561 ms |
| Aug 22, 2026 | 540 ms |
| Aug 29, 2026 | 529 ms |
| Sep 5, 2026 | 525 ms |
| Sep 12, 2026 | 519 ms |
| Sep 19, 2026 | 533 ms |
| Sep 26, 2026 | 536 ms |
| Oct 3, 2026 | 529 ms |
| Oct 10, 2026 | 520 ms |
| Oct 17, 2026 | 505 ms |
| Oct 24, 2026 | 500 ms |
| Oct 31, 2026 | 504 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.0 s
3.5 s
Speed
Render-blocking requests
1.4 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google CDN and Facebook and others), adding 4.8 MB and 1.9 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 781 ms
781 msGoogle CDN costs a phone 781 ms of main-thread work and 2.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
vtexassets.com adds 884 ms
884 msvtexassets.com costs a phone 884 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
300 ms · 222 KiB17 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).
Reduce unused CSS
300 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
1,739 HTML elements
The page has 1,739 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.
Improve image delivery
176 KiB10 images could be 176 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
100 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 53 ms
53 msYour server sent the HTML in 53 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 608 ms
608 msReal visitors wait 608 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 8.8 s
8.8 sYour largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 18.2 s
18.2 sThe page becomes fully interactive after 18.2 s. Good is under 3.8 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Tap response (INP) got 149% slower for real visitors
+149%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 202 ms to 504 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 486 ms
486 msScripts block taps and scrolling for 486 ms in total while the page loads. Good is under 200 ms.
20 images without width and height
20 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.5 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.017
0.017The layout barely moves while loading (CLS 0.017, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 131 requests
4.1 MBYour homepage downloads 4.1 MB in 131 requests on a phone: scripts 2.1 MB (47), other files 738 KiB (40) and fonts 625 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
69 KiB1 image is downloaded at several times the size a phone draws it, for example 4d45662e-c761-4609-9d44-3aa35f1c34cb___934c908934e24ffc4750d at 4,001 px wide, shown at 32 px. Resized copies would save about 69 KiB.
4 images below the first screen load straight away
4 images further down the page (161 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
10 buttons without a name
10 buttons have no accessible name, so screen readers announce just “button”.
63 text elements with low contrast
63 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
14 tap targets too small
14 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (17 characters)
Your title is only 17 characters: “Locatel Venezuela”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (54 characters)
Your meta description is only 54 characters: “Locatel Venezuela, Locatel, Farmacia, Bienestar, Salud”. 70 to 160 characters is enough to sell the click.
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.lojavazia.com.br/sitemap.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
70 internal links, 9 external
The homepage links to 70 pages on locatel.com.ve and 9 external pages.
2 checks passed
Canonical URL set
The canonical URL is https://www.locatel.com.ve/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.locatel.com.ve/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (471 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.locatel.com.ve/farmacia has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.locatel.com.ve/2102025 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages share a title
/, https://www.locatel.com.ve/precios-especiales and https://www.locatel.com.ve/servicios all use the title “Locatel Venezuela”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.locatel.com.ve/farmacia has no meta description, so Google writes the search snippet from whatever text it finds.
7 pages share a meta description
https://www.locatel.com.ve/cuidado-del-bebe, https://www.locatel.com.ve/nutricion-especializada, https://www.locatel.com.ve/2102025, https://www.locatel.com.ve/precios-especiales, https://www.locatel.com.ve/alquiler-equipos-medicos and https://www.locatel.com.ve/servicios and 1 other use the same meta description. A description written for each page earns more clicks.
12 pages without an H1
https://www.locatel.com.ve/equipos-medicos, https://www.locatel.com.ve/farmacia, https://www.locatel.com.ve/cuidado-personal, https://www.locatel.com.ve/cuidado-del-bebe, https://www.locatel.com.ve/nutricion-especializada and https://www.locatel.com.ve/dermocosmeticos and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.locatel.com.ve/precios-especiales has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 pages slow to respond
https://www.locatel.com.ve/equipos-medicos, https://www.locatel.com.ve/nutricion-especializada, https://www.locatel.com.ve/dermocosmeticos, https://www.locatel.com.ve/alimentos, https://www.locatel.com.ve/hogar and https://www.locatel.com.ve/2102025 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.locatel.com.ve/.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Unexpected token ')'”.
2 checks passed
Tap targets are thumb-sized
60 of 69 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 244 words
The homepage has only about 244 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at locatel.com.ve, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Networks Venezuela C.A.
Company
- Headquarters
- Caracas
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 57 issues on locatel.com.ve, including 23 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.