locatel.hr website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

The page goes through 2 redirects before it starts loading, costing about 1.5 s. Link and advertise the final URL directly.

About 221 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 870 ms faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

8 images could be 470 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The HTML itself could arrive about 400 ms sooner: redirects, a slow server response or missing compression delay everything after it.

About 20 KiB of JavaScript is downloaded but never used on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 third-party services load with your homepage (linearicons.com and Google Fonts), adding 29 KiB and 0 ms of main-thread time.

The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Implementacijom modernih hotelskih rješenja i napredne tehn…”. Most of its time is element render delay (4.1 s).

The page becomes fully interactive after 4.0 s. Good is under 3.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 42.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Links do not have a discernible name (1 element).

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 17 characters: “Locatel -> Cronex”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://locatel.hr/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at locatel.hr/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://locatel.hr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

No character set is declared, so some characters can render as gibberish.

1 image is served at too low a resolution for sharp phone screens.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.