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loopglobal.com website review
Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 84 checks
This review found 34 issues worth fixing on loopglobal.com, 15 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.8 s |
| May 9, 2026 | 6.1 s |
| May 16, 2026 | 6.2 s |
| May 23, 2026 | 6.5 s |
| May 30, 2026 | 6.5 s |
| Jun 6, 2026 | 6.6 s |
| Jun 13, 2026 | 6.6 s |
| Jun 20, 2026 | 6.7 s |
| Jun 27, 2026 | 7.0 s |
| Jul 4, 2026 | 6.8 s |
| Jul 11, 2026 | 6.9 s |
| Jul 18, 2026 | 6.7 s |
| Jul 25, 2026 | 6.6 s |
| Aug 1, 2026 | 6.8 s |
| Aug 8, 2026 | 6.8 s |
| Aug 15, 2026 | 7.0 s |
| Aug 22, 2026 | 7.0 s |
| Aug 29, 2026 | 6.8 s |
| Sep 5, 2026 | 6.8 s |
| Sep 12, 2026 | 7.2 s |
| Sep 19, 2026 | 7.3 s |
| Sep 26, 2026 | 7.5 s |
| Oct 3, 2026 | 7.4 s |
| Oct 10, 2026 | 7.4 s |
| Oct 17, 2026 | 7.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 102 ms |
| May 9, 2026 | 105 ms |
| May 16, 2026 | 105 ms |
| May 23, 2026 | 109 ms |
| May 30, 2026 | 116 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 195 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 206 ms |
| Jul 11, 2026 | 204 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 182 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 125 ms |
| Aug 22, 2026 | 122 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 126 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
7.8 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.8 s.
Improve image delivery
4.7 s · 839 KiB2 images could be 839 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.7 s faster on a phone.
Reduce unused JavaScript
1.4 s · 216 KiBAbout 216 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 41
41/100Your mobile performance score is 41 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused CSS
750 ms · 229 KiBAbout 229 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 621 ms. During a long task the page ignores taps.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 925 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (osano.com, Google Tag Manager and userway.org and others), adding 601 KiB and 480 ms of main-thread time.
Legacy JavaScript
150 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
16 KiB16 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
2 KiB3 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 49 ms
49 msYour server sent the HTML in 49 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.0 s
6.0 sReal visitors wait 6.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.3 s
4.3 sReal visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 9.2 s
9.2 sThe first text or image appears after 9.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 39.0 s
39.0 sYour largest element takes 39.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A black electric vehicle is parked at a charging station, w…”.
Time to Interactive: 39.0 s
39.0 sThe page becomes fully interactive after 39.0 s. Good is under 3.8 s.
Speed Index: 13.4 s
13.4 sVisually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 102 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.8 s to 7.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 571 ms
571 msScripts block taps and scrolling for 571 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 769 ms
769 msReal visitors wait 769 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.9 MB in 109 requests
6.9 MBYour homepage downloads 6.9 MB in 109 requests on a phone: images 4.5 MB (11), fonts 995 KiB (11) and scripts 915 KiB (45). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 4.2 MB together. On a phone connection a single image that size takes seconds.
5 images far larger than shown
3.9 MB5 images are downloaded at several times the size a phone draws them, for example 625fb10ac140ebcc0c17a84073b61053-1-2-1.jpg at 4,205 px wide, shown at 390 px. Resized copies would save about 3.9 MB.
5 images in older formats
5 images (4.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
1.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 234.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 10 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
33 internal links, 6 external
The homepage links to 33 pages on loopglobal.com and 6 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Discover Loop's innovative EV charging infrastructure designed for homes, businesses, and cities. Future-proof your pro…”.
One H1 headline
Your main headline reads: “Why work with Loop?”.
Title: 60 characters
Your title is a healthy 60 characters: “Loop Global | EV Charging Solutions for a Sustainable Future”.
Canonical URL set
The canonical URL is https://loopglobal.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://loopglobal.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://loopglobal.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (400 words), so crawlers that don't run JavaScript still read it.
Other pages
9 pages without a meta description
https://loopglobal.com/infinity-flash, https://loopglobal.com/l2chargers, https://loopglobal.com/ev-focus, https://loopglobal.com/software, https://loopglobal.com/driver-support and https://loopglobal.com/news and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://loopglobal.com/infinity-flash, https://loopglobal.com/l2chargers, https://loopglobal.com/ev-focus, https://loopglobal.com/software, https://loopglobal.com/driver-support and https://loopglobal.com/news and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 385 words of copy
The homepage carries about 385 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Learn More”.
14 calls to action
The homepage has 14 calls to action, for example “Contact”, “Contact Us” and “Learn More”.
Analytics in place
Analytics detected: Google Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loopglobal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on loopglobal.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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