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loreal.co.in website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 82 checks

This review found 36 issues worth fixing on loreal.co.in, 17 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.1 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.3 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.7 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
191 ms176 msMay 2Oct 17179 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026179 ms
May 9, 2026178 ms
May 16, 2026180 ms
May 23, 2026182 ms
May 30, 2026186 ms
Jun 6, 2026188 ms
Jun 13, 2026187 ms
Jun 20, 2026186 ms
Jun 27, 2026187 ms
Jul 4, 2026188 ms
Jul 11, 2026188 ms
Jul 18, 2026189 ms
Jul 25, 2026188 ms
Aug 1, 2026188 ms
Aug 8, 2026188 ms
Aug 15, 2026186 ms
Aug 22, 2026186 ms
Aug 29, 2026185 ms
Sep 5, 2026183 ms
Sep 12, 2026183 ms
Sep 19, 2026184 ms
Sep 26, 2026181 ms
Oct 3, 2026183 ms
Oct 10, 2026181 ms
Oct 17, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of loreal.co.in (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. loreal.co.in at 0.9 s0.9 s
  2. loreal.co.in at 1.9 s1.9 s
  3. loreal.co.in at 2.8 s2.8 s
  4. loreal.co.in at 3.7 s3.7 s
  5. loreal.co.in at 4.7 s4.7 s
  6. loreal.co.in at 5.6 s5.6 s
  7. loreal.co.in at 6.5 s6.5 s
  8. loreal.co.in at 7.4 s7.4 s

Speed

9 to fix32
  • Render-blocking requests

    3.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

  • Reduce unused JavaScript

    1.5 s · 430 KiB

    About 430 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 501 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 77). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and Optanon), adding 714 KiB and 1.4 s of main-thread time.

  • Reduce unused CSS

    450 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 418 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    300 ms · 68 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (68 KiB).

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 32. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.7 s

    9.7 s

    Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “L'Oréal SA uses cookies on its website, including cookies f…”. Most of its time is element render delay (6.5 s).

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 179 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.3 MB in 31 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 31 requests on a phone: scripts 891 KiB (12), fonts 259 KiB (5) and images 81 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8490
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8373
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (22 characters)

    Your title is only 22 characters: “L'Oréal Groupe | India”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No XML sitemap

    No XML sitemap at https://www.loreal.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 210 internal links, 12 external

    The homepage links to 210 pages on loreal.co.in and 12 external pages.

4 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Formed in 1994, L’Oréal Groupe India is a transformative beauty leader, providing consumers with sophisticated, safe, h…”.

  • Canonical URL set

    The canonical URL is https://www.loreal.com/en/india/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://www.loreal.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,174 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 11 pages without an H1

    https://www.loreal.com/en, https://www.loreal.com/en/egypt, https://www.loreal.com/en/israel, https://www.loreal.com/en/middle-east, https://www.loreal.com/en/morocco and https://www.loreal.com/en/south-africa and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://www.loreal.com/en/mediaroom, https://www.loreal.com/en/egypt, https://www.loreal.com/en/israel, https://www.loreal.com/en/middle-east, https://www.loreal.com/en/morocco and https://www.loreal.com/en/south-africa took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 168 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 839 words of copy

    The homepage carries about 839 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Join the Refill Movement”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loreal.co.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
1991

Upkeep, stack, hiring and company data from programmable.info

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