luvlink.jp website review

About 26 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 120 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

2 long tasks block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.

About 18 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 file is served with short cache lifetimes, so returning visitors download them again (3 KiB).

2 third-party services load with your homepage (Shopify and weglot.com), adding 8 KiB and 2 ms of main-thread time.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.24 g of CO₂e: 29.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

<dt> and <dd> elements must be contained by a <dl>: 16 elements on the page fail this check, rated serious by axe-core.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 8 elements on the page fail this check, rated serious by axe-core.

3 tap targets are too small or too close together to hit reliably with a finger.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 13 characters: “LuvLink Japan”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 20 pages on luvlink.jp and 13 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.luvlink.jp/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.luvlink.jp/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.luvlink.jp/pages/reviews, https://www.luvlink.jp/customer_authentication/redirect, https://www.luvlink.jp/policies/terms-of-service and https://www.luvlink.jp/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.luvlink.jp/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 15 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 40 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.