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maasco.com website review

Visit site (opens in a new tab)Reviewed 22 October 202642 issues · 84 checks

This review found 42 issues worth fixing on maasco.com, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of maasco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maasco.com at 0.4 s0.4 s
  2. maasco.com at 0.8 s0.8 s
  3. maasco.com at 1.1 s1.1 s
  4. maasco.com at 1.5 s1.5 s
  5. maasco.com at 1.9 s1.9 s
  6. maasco.com at 2.3 s2.3 s
  7. maasco.com at 2.6 s2.6 s
  8. maasco.com at 3.0 s3.0 s

Speed

11 to fix38
  • Reduce unused JavaScript

    3.6 s · 759 KiB

    About 759 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    3.9 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Accessibe Accessibility Overlay, website-files.com and Google Tag Manager and others), adding 1.8 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    600 ms · 166 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (166 KiB).

  • Reduce unused CSS

    450 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Accessibe Accessibility Overlay adds 482 ms

    482 ms

    Accessibe Accessibility Overlay costs a phone 482 ms of main-thread work and 243 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • website-files.com adds 243 ms

    243 ms

    website-files.com costs a phone 243 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 303 ms. During a long task the page ignores taps.

  • Vimeo adds 89 ms

    89 ms

    Vimeo costs a phone 89 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    180 KiB

    5 images could be 180 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Phones get a much slower page than desktops

    Desktop scores 67 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix46
  • First Contentful Paint: 8.8 s

    8.8 s

    The first text or image appears after 8.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 14.0 s

    14.0 s

    Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Trusted Advisors in Program Management”.

  • Time to Interactive: 18.3 s

    18.3 s

    The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 719 ms

    719 ms

    Scripts block taps and scrolling for 719 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.058

    0.058

    The layout barely moves while loading (CLS 0.058, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.2 MB in 125 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 125 requests on a phone: scripts 1.2 MB (24), fonts 447 KiB (13) and images 326 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8582
  • Title is short (4 characters)

    Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (215 characters)

    Your meta description is 215 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 30 internal links, 2 external

    The homepage links to 30 pages on maasco.com and 2 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Your Trusted Advisors in Program Management”.

  • Canonical URL set

    The canonical URL is https://www.maasco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maasco.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.maasco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (739 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix64
  • 1 linked page is broken

    Your homepage links to https://www.maasco.com/solutions/projektr, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages without a meta description

    https://www.maasco.com/our-founder, https://www.maasco.com/leadership, https://www.maasco.com/projects, https://www.maasco.com/news-and-events, https://www.maasco.com/great-place-to-work and https://www.maasco.com/case-studies/fullerton-college-student-support-center have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 links to non-canonical URLs

    Your homepage links to 14 pages by a URL that isn't their canonical one, for example https://www.maasco.com/contact-us, whose canonical is //contact-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages share a meta description

    https://www.maasco.com/about-us and https://www.maasco.com/about-us/internship use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

4 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 2 small tap targets

    2 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 680 words of copy

    The homepage carries about 680 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Get In Touch” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 62 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maasco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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