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mabyen.com website review
Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 86 checks
This review found 33 issues worth fixing on mabyen.com, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #13,588 of 98,684 reviewed websitesbeats 82%
- #8,376 of 53,926 online storesbeats 79%
- #8,129 of 48,870 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 119 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 125 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 126 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 102 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 98 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 98 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 139 ms |
| Oct 10, 2026 | 143 ms |
| Oct 17, 2026 | 140 ms |
| Oct 24, 2026 | 134 ms |
| Oct 31, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.7 s · 655 KiBAbout 655 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,165 HTML elements
The page has 3,165 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
400 ms · 897 KiB17 images could be 897 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 1.4 MB and 897 ms of main-thread time.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms35 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Shopify adds 455 ms
455 msShopify costs a phone 455 ms of main-thread work and 845 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
400 ms · 104 KiB9 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).
Reduce unused CSS
300 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 135 ms
135 msKlaviyo costs a phone 135 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.0 s
19.0 sThe page becomes fully interactive after 19.0 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 731 ms
731 msReal visitors wait 731 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 195 ms
195 msScripts block the page for only 195 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 339 requests
5.1 MBYour homepage downloads 5.1 MB in 339 requests on a phone: images 2.1 MB (50), scripts 1.5 MB (118) and other files 982 KiB (107). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Onlineshop_Banner_Mobil_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
57 KiB2 images are downloaded at several times the size a phone draws them, for example Baby_Baden_mit_Mabyen_und_der_Bademilch.png at 1,400 px wide, shown at 350 px. Resized copies would save about 57 KiB.
3 images below the first screen load straight away
3 images further down the page (264 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 174.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (12 elements)
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 12 elements on the page fail this check, rated serious by axe-core.
[role="img"] and [role="image"] elements must have alternative text (1 element)
[role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
22 images without alt text
22 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h1 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (237 characters)
Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
236 internal links, 18 external
The homepage links to 236 pages on mabyen.com and 18 external pages.
6 checks passed
Title: 45 characters
Your title is a healthy 45 characters: “MABYEN | Naturkosmetik für dich und dein Baby”.
Canonical URL set
The canonical URL is https://www.mabyen.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mabyen.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,865 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mabyen.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.mabyen.com/pages/quiz-produktberater has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.mabyen.com/pages/10-jahre-jubilaum and https://www.mabyen.com/pages/quiz-produktberater have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://www.mabyen.com/collections/schwangerschaft, https://www.mabyen.com/collections/kinder-2-6-jahre and https://www.mabyen.com/collections/mama-food took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'checked')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
40 of 48 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,006 words of copy
The homepage carries about 1,006 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 91 testimonial or review blocks, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 5 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mabyen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Judge Me Reviews · Hulk Form Builder · Dr Free Gift · Klaviyo Email Marketing Sms · Yeps · Gdpr Cookie Consent · Recommenda Quiz Builder · Stape Remix · Eu Widerrufsbutton · Freegifts · goaffpro.com · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Düsseldorf
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on mabyen.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.