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mabyen.com website review

Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 86 checks

This review found 33 issues worth fixing on mabyen.com, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
150 ms89 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026119 ms
May 23, 2026121 ms
May 30, 2026125 ms
Jun 6, 2026127 ms
Jun 13, 2026126 ms
Jun 20, 2026121 ms
Jun 27, 2026111 ms
Jul 4, 2026105 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026102 ms
Aug 1, 202699 ms
Aug 8, 202698 ms
Aug 15, 202696 ms
Aug 22, 202698 ms
Aug 29, 202699 ms
Sep 5, 202698 ms
Sep 12, 2026104 ms
Sep 19, 2026111 ms
Sep 26, 2026127 ms
Oct 3, 2026139 ms
Oct 10, 2026143 ms
Oct 17, 2026140 ms
Oct 24, 2026134 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mabyen.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mabyen.com at 0.8 s0.8 s
  2. mabyen.com at 1.5 s1.5 s
  3. mabyen.com at 2.3 s2.3 s
  4. mabyen.com at 3.0 s3.0 s
  5. mabyen.com at 3.8 s3.8 s
  6. mabyen.com at 4.5 s4.5 s
  7. mabyen.com at 5.3 s5.3 s
  8. mabyen.com at 6.1 s6.1 s

Speed

11 to fix60
  • Reduce unused JavaScript

    1.7 s · 655 KiB

    About 655 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,165 HTML elements

    The page has 3,165 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    400 ms · 897 KiB

    17 images could be 897 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 1.4 MB and 897 ms of main-thread time.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Shopify adds 455 ms

    455 ms

    Shopify costs a phone 455 ms of main-thread work and 845 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    400 ms · 104 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 135 ms

    135 ms

    Klaviyo costs a phone 135 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 18.2 s

    18.2 s

    Your largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.0 s

    19.0 s

    The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 731 ms

    731 ms

    Real visitors wait 731 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 195 ms

    195 ms

    Scripts block the page for only 195 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 5.1 MB in 339 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 339 requests on a phone: images 2.1 MB (50), scripts 1.5 MB (118) and other files 982 KiB (107). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Onlineshop_Banner_Mobil_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    57 KiB

    2 images are downloaded at several times the size a phone draws them, for example Baby_Baden_mit_Mabyen_und_der_Bademilch.png at 1,400 px wide, shown at 350 px. Resized copies would save about 57 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (264 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 174.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8291
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (12 elements)

    <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 12 elements on the page fail this check, rated serious by axe-core.

  • [role="img"] and [role="image"] elements must have alternative text (1 element)

    [role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Headings skip levels

    Headings skip levels (h1 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (237 characters)

    Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 236 internal links, 18 external

    The homepage links to 236 pages on mabyen.com and 18 external pages.

6 checks passed
  • Title: 45 characters

    Your title is a healthy 45 characters: “MABYEN | Naturkosmetik für dich und dein Baby”.

  • Canonical URL set

    The canonical URL is https://www.mabyen.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mabyen.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,865 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mabyen.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.mabyen.com/pages/quiz-produktberater has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.mabyen.com/pages/10-jahre-jubilaum and https://www.mabyen.com/pages/quiz-produktberater have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.mabyen.com/collections/schwangerschaft, https://www.mabyen.com/collections/kinder-2-6-jahre and https://www.mabyen.com/collections/mama-food took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'checked')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    40 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,006 words of copy

    The homepage carries about 1,006 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 91 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 5 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mabyen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Judge Me Reviews · Hulk Form Builder · Dr Free Gift · Klaviyo Email Marketing Sms · Yeps · Gdpr Cookie Consent · Recommenda Quiz Builder · Stape Remix · Eu Widerrufsbutton · Freegifts · goaffpro.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Düsseldorf

Upkeep, stack, hiring and company data from programmable.info

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